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Unified

Unified

Private
New York City, New YorkEnterprise Softwarehttps://www.unified.com/

Last Round

M&A

Jul 1, 2020

Total Funding Raised

$44M

Company Overview

Unified is a marketing technology company that provides a platform and services for social and digital advertising.

Sector

Enterprise Software

Verticals

Digital Advertising, Business Intelligence, Marketing, Data Integration

Business Model

B2B

Customer Profile

Subscription SaaS, Services & Consulting

AI Layer

Application

Keywords

social advertisingad techbusiness intelligencecampaign managementmarketing analyticsdata aggregationmanaged servicesperformance marketingprogrammatic advertisingmarketing ROISaaS platformOTT advertisingad spend optimizationmarketing techmartech

Historical Pricing

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Caplight Momentum Score

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Unified Comparables

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Unified comparables — related companies by embedding similarity
CompanySimilarityMarket Cap
Skai
81%
Smartly.io
80%
Adverity
79%

Unified Funding Rounds

Historical fundraising activity

Data table
RoundDateAmount RaisedValuationInvestorsSources
M&AJul 1, 2020
DebtSep 15, 2016
Series BSep 10, 2015
StrategicJun 11, 2015
DebtJun 7, 2012

Key People

Founding team and executive leadership

Matt Pilcer

Chief Technology Officer

Executive Team

Unified Investors

Notable investors and investment history

Unified investors
InvestorRounds
Wellington Financial LPDebt
Upfront VenturesSeries B
iHeartMediaM&A, Strategic, Series B
Advance PublicationsSeries B, Debt
Foundry GroupSeries B
Silicon Valley BankDebt

Market signals

Structured signals derived from secondary market and firmographic data.

  • Aug 13, 2023

    Grew 23% QoQ, from 413 to 508 employees.

  • Jul 1, 2020

    iHeartMedia participated in the M&A round.

Unified Filings

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Unified filings preview — column headings only; records require access
TypeDateAmount OfferedAmount SoldFilingPagesDownload

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Firmographic Details

HeadquartersNew York City, New York
Employee Range577
Year Founded2011
Last FundingJul 1, 2020

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