Adverity
PrivateLast Round
Series D
Aug 16, 2021
Total Funding Raised
$166.36M
Company Overview
Adverity operates in AI, Data & Cloud Infrastructure and is based in Vienna. Its latest recorded funding round was a Series D round in August 2021.
Adverity is a marketing technology company that provides an integrated data platform for connecting, managing, and using marketing data at scale.
Sector
AI, Data & Cloud Infrastructure
Verticals
Data Integration, Marketing, Business Intelligence, Data Governance
Business Model
B2B
Customer Profile
Subscription SaaS, Usage-Based SaaS
AI Layer
Infrastructure
Historical Pricing
Historical view of private secondary pricing and transaction trends.
Adverity Comparables
Compare Adverity with similar companies based on industry and business-model similarity.
| Company | Similarity | Market Cap |
|---|---|---|
| Funnel | 87% | |
| Improvado | 86% | |
| Supermetrics | 86% |
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Adverity Funding Rounds
Historical fundraising activity
| Round | Date | Amount Raised | Valuation | Investors | Sources |
|---|---|---|---|---|---|
| Series D | Aug 16, 2021 | ||||
| Series C | Apr 20, 2020 | ||||
| Series B | Apr 18, 2019 | ||||
| Series A | Apr 20, 2018 | ||||
| Seed | Jul 7, 2017 |
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Key People
Founding team and executive leadership
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Adverity Investors
Notable investors and investment history
| Investor | Rounds |
|---|---|
| SoftBank Investment Advisers | Series D |
| Mangrove Capital Partners | Series C, Series B, Series A |
| Austria Wirtschaftsservice | Series C |
| aws Gründerfonds | Series A, Series C, Seed, Series B |
| SoftBank Group | Series D |
| 42CAP | Series A, Series B, Seed |
| Felix Capital | Series C, Series B |
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Market signals
Structured signals derived from secondary market and firmographic data.
- Apr 28, 2026
Added Adweek, LLC, a media/publishing company, as a customer.
- Apr 28, 2026
Added Alphabet Inc. as a customer.
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Recent news
Latest coverage and updates
- has_revenueAug 10, 2026
In 2020, Adverity reaches $15.7M in revenue.
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Adverity Filings
Explore SEC and related filing metadata, where available.
| Type | Date | Amount Offered | Amount Sold | Filing | Pages | Download |
|---|
Filing documents are not displayed on this public page. Request access to learn about available coverage.
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Frequently Asked Questions
Common questions about Adverity's valuation, stock price, and market status.
Is Adverity a public or private company?
Adverity is a private company.
What is the current stock price of Adverity?
Adverity is a private company, so its shares have no public market price. Caplight tracks Adverity's secondary market activity and provides MarketPrice™ estimates of its share price to Caplight users.
How much is Adverity worth (valuation)?
Valuation information for Adverity is not publicly available.
Can I buy Adverity stock?
Adverity shares may be available on secondary markets subject to transfer restrictions. Caplight facilitates secondary market transactions for accredited investors.
When was Adverity's last funding round?
Adverity's most recent funding round was Series D on August 16, 2021.
Who are the main investors in Adverity?
Key investors in Adverity include SoftBank Investment Advisers, Mangrove Capital Partners, SoftBank Group, Felix Capital, Speedinvest.
Will Adverity IPO soon?
No public IPO plans have been announced for Adverity.
How can I track Adverity secondary market activity?
Caplight tracks bids, offers, and trades in Adverity's shares on secondary markets.