Skip to main content
Caplight Logo









Supermetrics

Supermetrics

Private
HelsinkiAI, Data & Cloud Infrastructurehttps://supermetrics.com/

Last Round

Series B

Aug 25, 2020

Est. Valuation

$280M

Total Funding Raised

$51.34M

Momentum

Top 25%

of companies Caplight tracks

Company Overview

Supermetrics is a marketing intelligence company that provides software to help marketers connect, manage, analyze, and activate their data from multiple platforms.

Sector

AI, Data & Cloud Infrastructure

Verticals

Data Integration, Marketing, Business Intelligence, Data Warehousing, Data Visualization

Business Model

B2B

Customer Profile

Subscription SaaS, Usage-Based SaaS

AI Layer

Application

Keywords

marketing data integrationdata pipelinemarketing analyticsETLmarketing intelligencecustomer data platformCDPdata connectormarketing automationdata warehousedata stackmarketing reportingdata visualizationmodern data stackmarketing ops

Historical Pricing

Historical view of private secondary pricing and transaction trends.

Unlock Pricing Charts

Sign up to view complete historical pricing and secondary transactions.

Caplight Momentum Score

Proprietary index based on bid/ask volume and sentiment.

View Momentum History

Track how buyer interest and sentiment changes over time.

Supermetrics Comparables

Compare Supermetrics with similar companies based on industry and business-model similarity.

Supermetrics comparables — related companies by embedding similarity
CompanySimilarityMarket Cap
Funnel
91%
Adverity
85%
Improvado
84%

Supermetrics Funding Rounds

Historical fundraising activity

Data table
RoundDateAmount RaisedValuationInvestorsSources
Series BAug 25, 2020
Series ANov 23, 2017

Key People

Founding team and executive leadership

Duleepa Wijayawardhana

Chief Technology Officer

Executive Team

Supermetrics Investors

Notable investors and investment history

Supermetrics investors
InvestorRounds
BlueWing VenturesSeries B
Institutional Venture Partners (IVP)Series B
OpenOceanSeries B, Series A
Highland EuropeSeries B

Market signals

Structured signals derived from secondary market and firmographic data.

  • May 6, 2026

    Team size reported to be over 400 people.

  • May 6, 2026

    Nestlé added as a new customer.

Supermetrics Filings

Explore SEC and related filing metadata, where available.

Supermetrics filings preview — column headings only; records require access
TypeDateAmount OfferedAmount SoldFilingPagesDownload

Filing documents are not displayed on this public page. Request access to learn about available coverage.

Request access

Frequently Asked Questions

Common questions about Supermetrics's valuation, stock price, and market status.

Is Supermetrics a public or private company?

Supermetrics is a private company.

What is the current stock price of Supermetrics?

Supermetrics is a private company with no public stock price. No recent secondary market data is available.

How much is Supermetrics worth (valuation)?

Valuation information for Supermetrics is not publicly available.

Can I buy Supermetrics stock?

Supermetrics shares may be available on secondary markets subject to transfer restrictions. Caplight facilitates secondary market transactions for accredited investors. Visit https://www.caplight.com to learn more.

When was Supermetrics's last funding round?

Supermetrics's most recent funding round was Series B on August 25, 2020.

Who are the main investors in Supermetrics?

Key investors in Supermetrics include OpenOcean, Highland Europe.

Will Supermetrics IPO soon?

No public IPO plans have been announced for Supermetrics.

How can I track Supermetrics secondary market activity?

Caplight tracks bids, offers, and trades for private companies. Visit https://www.caplight.com to monitor Supermetrics's secondary market activity and sign up for updates.

Firmographic Details

HeadquartersHelsinki
Employee Range353
Year Founded2013
Last FundingAug 25, 2020

Institutional Data Access

Join leading institutional investors using Caplight to access private market data, discover pricing, and execute secondary block trades.

Requires verified institutional or accredited status.

See something wrong or outdated?