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Smartly.io

Smartly.io

Private
HelsinkiEnterprise Softwarehttps://www.smartly.io/

Last Round

Buyout/LBO

Dec 18, 2019

Est. Valuation

$300M

Total Funding Raised

$2.5M

Momentum

Top 25%

of companies Caplight tracks

Company Overview

Smartly.io is an adtech company that provides an AI-powered SaaS platform to automate and optimize social media and cross-channel advertising campaigns.

Sector

Enterprise Software

Verticals

Digital Advertising, Marketing, Social Media, Workflow Automation

Business Model

B2B

Customer Profile

Usage-Based SaaS, Subscription SaaS, Services & Consulting

AI Layer

Application

Keywords

ad automationmedia buyingcreative automationad techdynamic creative optimizationDCOincrementality measurementperformance marketingalgorithmic biddingcross-channel advertisingad spend managementmarketing automationad opspredictive biddingSaaS platform

Historical Pricing

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Caplight Momentum Score

Proprietary index based on bid/ask volume and sentiment.

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Smartly.io Comparables

Compare Smartly.io with similar companies based on industry and business-model similarity.

Smartly.io comparables — related companies by embedding similarity
CompanySimilarityMarket Cap
Skai
84%
Celtra
79%
Unified
79%

Smartly.io Funding Rounds

Historical fundraising activity

Data table
RoundDateAmount RaisedValuationInvestorsSources
Buyout/LBODec 18, 2019
SecondarySep 19, 2017
Series AApr 30, 2015

Key People

Founding team and executive leadership

Angelia J

EA To APAC CEO Office Experience Coordinator

Executive Team

Bertilla Teo

Chief Executive Officer

Executive Team

Lauri Tarkkala

Chief Technology Officer

Executive Team

Graeham Sampson

Group CFO - Smartly.io

Executive Team

Smartly.io Investors

Notable investors and investment history

Smartly.io investors
InvestorRounds
Providence Equity PartnersBuyout/LBO
Lifeline VenturesSeries A
Highland EuropeSecondary

Market signals

Structured signals derived from secondary market and firmographic data.

  • Apr 11, 2026

    Named a Leader in The Forrester Wave for Creative Advertising Technologies.

  • Apr 11, 2026

    Grew to over 850 employees.

Recent news

Latest coverage and updates

  • partners_withSep 23, 2026

    Smartly partnered with LinkedIn Corp. on Sep 23rd '26.

  • integrates_withSep 23, 2026

    Smartly integrated with LinkedIn Corp. on Sep 23rd '26.

  • attends_eventSep 3, 2026

    Smartly will attend event ADVANCE industry event on Sep 29th '26.

  • recognized_asAug 6, 2026

    Smartly recognized as leader in The Forrester Wave(TM): Creative Advertising Technologies.

  • attends_eventAug 6, 2026

    Smartly will attend event ADVANCE on Sep 29th '26.

Smartly.io Filings

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Smartly.io filings preview — column headings only; records require access
TypeDateAmount OfferedAmount SoldFilingPagesDownload

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Firmographic Details

HeadquartersHelsinki
Employee Range750
Year Founded2013
Last FundingDec 18, 2019

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