TrueLoyal
PrivateLast Round
M&A
Sep 18, 2018
Total Funding Raised
$1.1M
Momentum
Top 25%
of companies Caplight tracks
Company Overview
TrueLoyal operates in Enterprise Software and is based in San Antonio, Texas. Its latest recorded funding round was a Series A round in October 2010.
TrueLoyal is a software company that provides an AI-powered loyalty and rewards platform for multi-channel consumer brands.
Sector
Enterprise Software
Verticals
Customer Experience, Marketing, Personalization, E-commerce
Business Model
B2B
Customer Profile
Subscription SaaS, Services & Consulting
AI Layer
Application
Historical Pricing
Historical view of private secondary pricing and transaction trends.
TrueLoyal Comparables
Compare TrueLoyal with similar companies based on industry and business-model similarity.
| Company | Similarity | Market Cap |
|---|---|---|
| Ebbo | 84% | |
| Kapillary | 82% | |
| Advice Group | 80% |
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TrueLoyal Funding Rounds
Historical fundraising activity
| Round | Date | Amount Raised | Valuation | Investors | Sources |
|---|---|---|---|---|---|
| M&A | Sep 18, 2018 | ||||
| Series A | Oct 21, 2010 |
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Key People
Founding team and executive leadership
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TrueLoyal Investors
Notable investors and investment history
| Investor | Rounds |
|---|---|
| XSeed Capital | Series A |
| Valhalla Partners | Series A |
| Scaleworks | M&A |
Market signals
Structured signals derived from secondary market and firmographic data.
- Jul 29, 2026
Monthly visitors grew 31% MoM, reaching 58K.
- Apr 22, 2026
Added iHeart, a Media & Entertainment company, as a customer.
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Recent news
Latest coverage and updates
- hiresNov 3, 2026
On Nov 2nd '26, TrueLoyal appoints Igor Petrushenko as VP of Engineering in Poland, where he is to lead the engineering organization and the company’s shift to AI-assisted development.
- hiresOct 26, 2026
On Oct 26th '26 in Texas, TrueLoyal appoints Erica Thompson as Head of Loyalty to lead loyalty strategy, customer retention architecture, and lifecycle engagement work.
- launchesOct 21, 2026
On Oct 21st '26, TrueLoyal launches Advanced Analytics in Texas as an add-on to TrueLoyal Rewards that helps loyalty teams identify members to reach and when.
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TrueLoyal Filings
Explore SEC and related filing metadata, where available.
| Type | Date | Amount Offered | Amount Sold | Filing | Pages | Download |
|---|
Filing documents are not displayed on this public page. Request access to learn about available coverage.
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Frequently Asked Questions
Common questions about TrueLoyal's valuation, stock price, and market status.
Is TrueLoyal a public or private company?
TrueLoyal is a private company.
What is the current stock price of TrueLoyal?
TrueLoyal is a private company, so its shares have no public market price. Caplight tracks TrueLoyal's secondary market activity and provides MarketPrice™ estimates of its share price to Caplight users.
How much is TrueLoyal worth (valuation)?
Valuation information for TrueLoyal is not publicly available.
Can I buy TrueLoyal stock?
TrueLoyal shares may be available on secondary markets subject to transfer restrictions. Caplight facilitates secondary market transactions for accredited investors.
When was TrueLoyal's last funding round?
TrueLoyal's most recent funding round was M&A on September 18, 2018.
Who are the main investors in TrueLoyal?
Key investors in TrueLoyal include XSeed Capital, Valhalla Partners.
Will TrueLoyal IPO soon?
No public IPO plans have been announced for TrueLoyal.
How can I track TrueLoyal secondary market activity?
Caplight tracks bids, offers, and trades in TrueLoyal's shares on secondary markets.