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TrueLoyal

TrueLoyal

Private
San Antonio, TexasEnterprise Softwarehttps://www.trueloyal.com/

Last Round

M&A

Sep 18, 2018

Total Funding Raised

$1.1M

Momentum

Top 25%

of companies Caplight tracks

Company Overview

TrueLoyal is a software company that provides an AI-powered loyalty and rewards platform for multi-channel consumer brands.

Sector

Enterprise Software

Verticals

Customer Experience, Marketing, Personalization, Retail Technology

Business Model

B2B

Customer Profile

Subscription SaaS, Services & Consulting

AI Layer

Application

Keywords

loyalty management softwarecustomer retention platformloyalty program softwarecustomer engagement platformSaaSloyalty marketingcustomer data platformCDPengagement analyticschurn predictionenterprise loyaltyB2B SaaSmartechloyalty techretention marketing

Historical Pricing

Historical view of private secondary pricing and transaction trends.

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Caplight Momentum Score

Proprietary index based on bid/ask volume and sentiment.

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TrueLoyal Comparables

Compare TrueLoyal with similar companies based on industry and business-model similarity.

TrueLoyal comparables — related companies by embedding similarity
CompanySimilarityMarket Cap
Ebbo
84%
Kapillary
82%
Advice Group
80%

TrueLoyal Funding Rounds

Historical fundraising activity

Data table
RoundDateAmount RaisedValuationInvestorsSources
M&ASep 18, 2018
Series AOct 21, 2010

Key People

Founding team and executive leadership

Enrique Sanchez

Chief Financial Officer, Chief Financial Officer

Executive Team

TrueLoyal Investors

Notable investors and investment history

TrueLoyal investors
InvestorRounds
XSeed CapitalSeries A
Valhalla PartnersSeries A
ScaleworksM&A

Market signals

Structured signals derived from secondary market and firmographic data.

  • Jul 29, 2026

    Monthly visitors grew 31% MoM, reaching 58K.

  • Apr 22, 2026

    Added iHeart, a Media & Entertainment company, as a customer.

TrueLoyal Filings

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TrueLoyal filings preview — column headings only; records require access
TypeDateAmount OfferedAmount SoldFilingPagesDownload

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Frequently Asked Questions

Common questions about TrueLoyal's valuation, stock price, and market status.

Is TrueLoyal a public or private company?

TrueLoyal is a private company.

What is the current stock price of TrueLoyal?

TrueLoyal is a private company with no public stock price. No recent secondary market data is available.

How much is TrueLoyal worth (valuation)?

Valuation information for TrueLoyal is not publicly available.

Can I buy TrueLoyal stock?

TrueLoyal shares may be available on secondary markets subject to transfer restrictions. Caplight facilitates secondary market transactions for accredited investors. Visit https://www.caplight.com to learn more.

When was TrueLoyal's last funding round?

TrueLoyal's most recent funding round was M&A on September 18, 2018.

Who are the main investors in TrueLoyal?

Key investors in TrueLoyal include XSeed Capital, Valhalla Partners.

Will TrueLoyal IPO soon?

No public IPO plans have been announced for TrueLoyal.

How can I track TrueLoyal secondary market activity?

Caplight tracks bids, offers, and trades for private companies. Visit https://www.caplight.com to monitor TrueLoyal's secondary market activity and sign up for updates.

Firmographic Details

HeadquartersSan Antonio, Texas
Employee Range64
Year Founded2009
Last FundingSep 18, 2018

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