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Advice Group

Advice Group

Private
TurinConsumer & Commercehttps://advicegroup.it/

Last Round

Growth Equity

Jul 7, 2021

Est. Valuation

$7.93M

Total Funding Raised

$4.1M

Momentum

Top 25%

of companies Caplight tracks

Company Overview

Advice Group is a martech company that designs and implements loyalty and engagement strategies for brands.

Sector

Consumer & Commerce

Verticals

Customer Experience, Marketing, Personalization, Retail Technology

Business Model

B2B

Customer Profile

Subscription SaaS, Services & Consulting

AI Layer

Application

Keywords

behavioral loyaltyloyalty platformcustomer engagementgamificationcustomer retentioncomposable loyaltySaaS platformpersonalizationcustomer data platformCDPmartechpredictive analyticsMACH architectureESG loyaltytrade loyalty

Historical Pricing

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Caplight Momentum Score

Proprietary index based on bid/ask volume and sentiment.

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Advice Group Comparables

Compare Advice Group with similar companies based on industry and business-model similarity.

Advice Group comparables — related companies by embedding similarity
CompanySimilarityMarket Cap
Antavo
83%
TrueLoyal
79%
Kettydo+
78%

Advice Group Funding Rounds

Historical fundraising activity

Data table
RoundDateAmount RaisedValuationInvestorsSources
Growth EquityJul 7, 2021
Series AFeb 5, 2019
DebtJul 31, 2018
AngelSep 14, 2016

Key People

Founding team and executive leadership

FULVIO FURBATTO

Founder & CEO Advice Group

Founding Team

Vittorio Merani

CFO

Executive Team

Antonio Annunziata

Chief Operating Officer

Executive Team

Advice Group Investors

Notable investors and investment history

Advice Group investors
InvestorRounds
Frigiolini & Partners MerchantDebt
Metrika SGRGrowth Equity
HAT SGRSeries A
Italian Angels for GrowthAngel

Market signals

Structured signals derived from secondary market and firmographic data.

  • Jul 25, 2026

    Monthly visitors increased 53% MoM, reaching 2.6K.

  • Oct 28, 2024

    Monthly visitors grew 36% MoM.

Advice Group Filings

Explore SEC and related filing metadata, where available.

Advice Group filings preview — column headings only; records require access
TypeDateAmount OfferedAmount SoldFilingPagesDownload

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Frequently Asked Questions

Common questions about Advice Group's valuation, stock price, and market status.

Is Advice Group a public or private company?

Advice Group is a private company.

What is the current stock price of Advice Group?

Advice Group is a private company with no public stock price. No recent secondary market data is available.

How much is Advice Group worth (valuation)?

Advice Group's valuation is estimated at $7.9M based on funding round data.

Can I buy Advice Group stock?

Advice Group shares may be available on secondary markets subject to transfer restrictions. Caplight facilitates secondary market transactions for accredited investors. Visit https://www.caplight.com to learn more.

When was Advice Group's last funding round?

Advice Group's most recent funding round was Growth Equity on February 5, 2019.

Who are the main investors in Advice Group?

Key investors in Advice Group include Metrika SGR, HAT SGR.

Will Advice Group IPO soon?

No public IPO plans have been announced for Advice Group.

How can I track Advice Group secondary market activity?

Caplight tracks bids, offers, and trades for private companies. Visit https://www.caplight.com to monitor Advice Group's secondary market activity and sign up for updates.

Firmographic Details

HeadquartersTurin
Employee Range64
Year Founded2006
Last FundingJul 7, 2021

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