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Tracksuit

Tracksuit

Private
AucklandEnterprise Softwarehttps://tracksuit.com

Last Round

Series B

Jun 11, 2025

Est. Valuation

$93M

Total Funding Raised

$43.1M

Momentum

Top 50%

of companies Caplight tracks

Company Overview

Tracksuit is a market research company that provides a modern, always-on brand tracking platform to help marketers and agencies measure and communicate the value of brand-building.

Sector

Enterprise Software

Verticals

Marketing, Business Intelligence, Digital Advertising

Business Model

B2B

Customer Profile

Subscription SaaS

AI Layer

Non-AI

Keywords

brand tracking platformbrand health trackingbrand measurementalways-on brand trackingbrand analyticsbrand liftconsumer insights platformMarTech platformbrand awareness measurementcompetitive benchmarkingmarket research softwaremarketing ROIB2B SaaS

Historical Pricing

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Caplight Momentum Score

Proprietary index based on bid/ask volume and sentiment.

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Tracksuit Comparables

Compare Tracksuit with similar companies based on industry and business-model similarity.

Tracksuit comparables — related companies by embedding similarity
CompanySimilarityMarket Cap
Latana
83%
Attest
83%
Behavio
77%

Tracksuit Funding Rounds

Historical fundraising activity

Data table
RoundDateAmount RaisedValuationInvestorsSources
Series BJun 11, 2025
Series AFeb 27, 2024
SeedFeb 13, 2023

Key People

Founding team and executive leadership

Matthew Herbert

Co-Founder & Chief Commercial Officer

Founding Team

Connor Archbold

Founder and Co-CEO

Founding Team

Mike Mandis

CFO (via Oxygen Advisors)

Executive Team

Anne Dröge

Interim Chief Product Officer

Executive Team

Tracksuit Investors

Notable investors and investment history

Tracksuit investors
InvestorRounds
Icehouse VenturesSeries A, Seed, Series B
AirAngelsSeries A
VMG PartnersSeries B
Shasta VenturesSeries A, Seed
Altos VenturesSeries B, Series A
AscentialSeries A, Seed
FootworkSeries B, Series A

Market signals

Structured signals derived from secondary market and firmographic data.

  • Jan 1, 2026

    Added Turo, Airalo, Spindrift, CarGurus, HX Expeditions, and VF Corp as customers.

  • Jan 1, 2026

    Works with over 600 brands across UK, US, AU, and NZ.

Recent news

Latest coverage and updates

  • attends_eventSep 18, 2026

    Tracksuit Limited will attend event The Golden Thread' event on Oct 7th '26.

  • has_revenueSep 2, 2026

    Tracksuit Limited had revenue of $20.8M on Sep 1st '25.

  • has_revenueSep 2, 2026

    Tracksuit Limited had revenue of $15.4M on Sep 1st '25.

  • recognized_asJul 24, 2026

    Tracksuit Limited recognized as top of on Jul 1st '25.

  • hiresJul 20, 2026

    Tracksuit Limited hired Tom Mansfield as chief marketing officer on Jul 21st '26.

Tracksuit Filings

Explore SEC and related filing metadata, where available.

Tracksuit filings preview — column headings only; records require access
TypeDateAmount OfferedAmount SoldFilingPagesDownload

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Frequently Asked Questions

Common questions about Tracksuit's valuation, stock price, and market status.

Is Tracksuit a public or private company?

Tracksuit is a private company.

What is the current stock price of Tracksuit?

Tracksuit is a private company with no public stock price. No recent secondary market data is available.

How much is Tracksuit worth (valuation)?

Tracksuit's valuation is estimated at $93.0M based on funding round data.

Can I buy Tracksuit stock?

Tracksuit shares may be available on secondary markets subject to transfer restrictions. Caplight facilitates secondary market transactions for accredited investors. Visit https://www.caplight.com to learn more.

When was Tracksuit's last funding round?

Tracksuit's most recent funding round was Series B on February 27, 2024.

Who are the main investors in Tracksuit?

Key investors in Tracksuit include VMG Partners, Altos Ventures, Footwork, Blackbird Ventures.

Will Tracksuit IPO soon?

No public IPO plans have been announced for Tracksuit.

How can I track Tracksuit secondary market activity?

Caplight tracks bids, offers, and trades for private companies. Visit https://www.caplight.com to monitor Tracksuit's secondary market activity and sign up for updates.

Firmographic Details

HeadquartersAuckland
Employee Range198
Year Founded2021
Last FundingJun 11, 2025

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