Latana
PrivateLast Round
Series B
Sep 8, 2022
Total Funding Raised
$45M
Momentum
Top 25%
of companies Caplight tracks
Company Overview
Latana is a business/productivity software company that provides an AI-powered brand tracking platform designed to help brands make better marketing decisions by delivering scalable insights on consumer perception.
Sector
Enterprise Software
Verticals
Business Intelligence, Marketing, Data Visualization, Customer Experience
Business Model
B2B
Customer Profile
Subscription SaaS
AI Layer
Application
Keywords
Historical Pricing
Historical view of private secondary pricing and transaction trends.
Latana Comparables
Compare Latana with similar companies based on industry and business-model similarity.
| Company | Similarity | Market Cap |
|---|---|---|
| Attest | 84% | |
| Tracksuit | 84% | |
| Morning Consult | 79% |
Latana Funding Rounds
Historical fundraising activity
| Round | Date | Amount Raised | Valuation | Investors | Sources |
|---|---|---|---|---|---|
| Series B | Sep 8, 2022 | ||||
| Series A | Jan 26, 2017 | ||||
| Seed | Jun 8, 2015 |
Key People
Founding team and executive leadership
Latana Investors
Notable investors and investment history
| Investor | Rounds |
|---|---|
| IBB Ventures | Seed |
| Kreos Capital | Series B |
| WestTech Ventures | Seed |
| Oxx | Series B |
| IBB Beteiligungsgesellschaft | Series A, Seed |
| Wellington Partners | Series A, Seed |
| IBB Beteiligungsgesellschaft | Seed |
Market signals
Structured signals derived from secondary market and firmographic data.
- Jun 1, 2026
Added Ikea Ab as a customer.
- Jun 1, 2026
Added Adidas, an apparel and footwear company, as a customer.
Latana Filings
Explore SEC and related filing metadata, where available.
| Type | Date | Amount Offered | Amount Sold | Filing | Pages | Download |
|---|
Filing documents are not displayed on this public page. Request access to learn about available coverage.
Request accessFrequently Asked Questions
Common questions about Latana's valuation, stock price, and market status.
Is Latana a public or private company?
Latana is a private company.
What is the current stock price of Latana?
Latana is a private company with no public stock price. No recent secondary market data is available.
How much is Latana worth (valuation)?
Valuation information for Latana is not publicly available.
Can I buy Latana stock?
Latana shares may be available on secondary markets subject to transfer restrictions. Caplight facilitates secondary market transactions for accredited investors. Visit https://www.caplight.com to learn more.
When was Latana's last funding round?
Latana's most recent funding round was Series B on September 8, 2022.
Who are the main investors in Latana?
Key investors in Latana include IBB Ventures, Oxx, Wellington Partners, IBB Beteiligungsgesellschaft, Balderton Capital.
Will Latana IPO soon?
No public IPO plans have been announced for Latana.
How can I track Latana secondary market activity?
Caplight tracks bids, offers, and trades for private companies. Visit https://www.caplight.com to monitor Latana's secondary market activity and sign up for updates.