The Good Roll
PrivateLast Round
Private Equity
Jan 15, 2025
Est. Valuation
$18.36M
Total Funding Raised
$2.13M
Momentum
Top 25%
of companies Caplight tracks
Company Overview
The Good Roll operates in Consumer & Commerce and is based in Weesp. Its latest recorded funding round was a Private Equity round in January 2025.
The Good Roll is a personal products company that produces and sells sustainable toilet paper made from recycled and bamboo materials, and donates 50% of its net profit to build toilets in developing countries.
Sector
Consumer & Commerce
Verticals
D2C Brands, Subscription Commerce, Circular Economy, Sustainable Materials, Home & Lifestyle
Business Model
B2C
Customer Profile
Hardware Sales
AI Layer
Non-AI
Historical Pricing
Historical view of private secondary pricing and transaction trends.
The Good Roll Comparables
Compare The Good Roll with similar companies based on industry and business-model similarity.
| Company | Similarity | Market Cap |
|---|---|---|
| Serious Tissues | 87% | |
| Bazoo | 85% | |
| Who Gives A Crap | 84% |
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The Good Roll Funding Rounds
Historical fundraising activity
| Round | Date | Amount Raised | Valuation | Investors | Sources |
|---|---|---|---|---|---|
| Private Equity | Jan 15, 2025 | ||||
| Convertible Debt | Jul 26, 2024 | ||||
| Private Placement | May 23, 2024 | ||||
| Crowdfunding | Aug 22, 2022 |
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The Good Roll Investors
Notable investors and investment history
| Investor | Rounds |
|---|---|
| Start Foundation Participaties | Private Equity |
| DOEN Participaties | Convertible Debt |
Market signals
Structured signals derived from secondary market and firmographic data.
- Aug 1, 2026
Company holds B Corp certification.
- Aug 1, 2026
Company indicates profitability, donating a portion of profits to The Good Roll Foundation.
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The Good Roll Filings
Explore SEC and related filing metadata, where available.
| Type | Date | Amount Offered | Amount Sold | Filing | Pages | Download |
|---|
Filing documents are not displayed on this public page. Request access to learn about available coverage.
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Frequently Asked Questions
Common questions about The Good Roll's valuation, stock price, and market status.
Is The Good Roll a public or private company?
The Good Roll is a private company.
What is the current stock price of The Good Roll?
The Good Roll is a private company, so its shares have no public market price. Caplight tracks The Good Roll's secondary market activity and provides MarketPrice™ estimates of its share price to Caplight users.
How much is The Good Roll worth (valuation)?
The Good Roll's valuation is estimated at $18.4M based on funding round data.
Can I buy The Good Roll stock?
The Good Roll shares may be available on secondary markets subject to transfer restrictions. Caplight facilitates secondary market transactions for accredited investors.
When was The Good Roll's last funding round?
The Good Roll's most recent funding round was Private Equity on January 15, 2025.
Who are the main investors in The Good Roll?
Key investors in The Good Roll include Start Foundation Participaties, DOEN Participaties.
Will The Good Roll IPO soon?
No public IPO plans have been announced for The Good Roll.
How can I track The Good Roll secondary market activity?
Caplight tracks bids, offers, and trades in The Good Roll's shares on secondary markets.