Mercato
PrivateLast Round
Series A
Apr 7, 2021
Total Funding Raised
$31.2M
Momentum
Top 50%
of companies Caplight tracks
Company Overview
Mercato operates in Consumer & Commerce and is based in Brooklyn, New York. Its latest recorded funding round was a Series A round in April 2021.
Mercato is an e-commerce company that provides an online marketplace connecting consumers with local, independent grocery stores for delivery and in-store pickup.
Sector
Consumer & Commerce
Verticals
E-commerce, Food Delivery, Vertical SaaS, Last-Mile Delivery
Business Model
B2B2C
Customer Profile
Marketplace Commission, Subscription SaaS, Payment Processing Fee
AI Layer
Non-AI
Historical Pricing
Historical view of private secondary pricing and transaction trends.
Mercato Comparables
Compare Mercato with similar companies based on industry and business-model similarity.
| Company | Similarity | Market Cap |
|---|---|---|
| Homesome | 81% | |
| Bakkal Corporation | 81% | |
| Local Express | 80% |
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Mercato Funding Rounds
Historical fundraising activity
| Round | Date | Amount Raised | Valuation | Investors | Sources |
|---|---|---|---|---|---|
| Series A | Apr 7, 2021 | ||||
| Seed | Nov 24, 2019 | ||||
| Seed | Jul 9, 2019 | ||||
| Seed | Jun 19, 2018 | ||||
| Seed | Sep 22, 2015 |
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Key People
Founding team and executive leadership
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Mercato Investors
Notable investors and investment history
| Investor | Rounds |
|---|---|
| Gaingels | Series A |
| Velvet Sea Ventures | Series A |
| Greycroft | Series A, Seed |
| Wilson Sonsini Goodrich & Rosati | Seed |
| Loeb.nyc | Seed, Series A |
| Correlation Ventures | Seed |
| NuFund | Seed |
Market signals
Structured signals derived from secondary market and firmographic data.
- Dec 1, 2025
Platform now supports SNAP/EBT and Medicaid benefits.
- Dec 1, 2025
Platform used by thousands of independent stores.
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Mercato Filings
Explore SEC and related filing metadata, where available.
| Type | Date | Amount Offered | Amount Sold | Filing | Pages | Download |
|---|
Filing documents are not displayed on this public page. Request access to learn about available coverage.
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Frequently Asked Questions
Common questions about Mercato's valuation, stock price, and market status.
Is Mercato a public or private company?
Mercato is a private company.
What is the current stock price of Mercato?
Mercato is a private company, so its shares have no public market price. Caplight tracks Mercato's secondary market activity and provides MarketPrice™ estimates of its share price to Caplight users.
How much is Mercato worth (valuation)?
Valuation information for Mercato is not publicly available.
Can I buy Mercato stock?
Mercato shares may be available on secondary markets subject to transfer restrictions. Caplight facilitates secondary market transactions for accredited investors.
When was Mercato's last funding round?
Mercato's most recent funding round was Series A on April 7, 2021.
Who are the main investors in Mercato?
Key investors in Mercato include Velvet Sea Ventures, Greycroft, Loeb.nyc.
Will Mercato IPO soon?
No public IPO plans have been announced for Mercato.
How can I track Mercato secondary market activity?
Caplight tracks bids, offers, and trades in Mercato's shares on secondary markets.