Greycroft

New York City, New Yorkgreycroft.com

Overview

Greycroft is a venture capital firm that invests in seed-to-growth stage companies operating in the artificial intelligence, software, sustainability, and consumer brand sectors.

Year Founded

2006

Portfolio Companies

406

Website

greycroft.com

Investments

Greycroft investments
Company	Date	Stage	Lead
Applied Intuition	Jun 2025	Series F	Co-investor
Whatnot	Oct 2025	Series F	Co-investor
OpenEvidence	Jan 2026	Series D	Co-investor
Together AI	Feb 2025	Series B	Co-investor
Hark	May 2026	Series A	Co-investor

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Key People

Ian Sigalow

Co-Founder & Managing Partner

Krizia Cerda

Office Of Dana Settle, Co-Founder Managing Partner

Dana Settle

Founding Partner

Dedy Prasetya Putra

General Partner

Elaine Russell

Operating Partner, Co-lead for Albertsons Fund

Stewart Easterby

Operating Partner

Bo Peabody

Venture Partner

Brian Bustamante-Nicholson

Partner

Carley Phillips

Partner

Dylan Pearce

Partner

John Elton

Partner

Katherine Power

Partner

Marcie Vu

Partner

Mark Terbeek

Partner

Peter Saperstone

Partner

Alaina Hartley

Principal

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Sector & Stage Mix

Industry, funding stage, and valuation band breakdowns.

Premium

SeedSeries ASeries BGrowth

Portfolio analytics

Caplight clients see full sector, stage and valuation breakdowns for this investor.

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Investment Activity

Yearly cadence, pace, and funding raised over time.

Premium

2021

2022

2023

2024

2025

2026

Portfolio analytics

Caplight clients see yearly investment pace and funding raised over time.

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FAQ

Where is Greycroft based?

Greycroft is headquartered in New York City, New York, United States.

When was Greycroft founded?

Greycroft was founded in 2006.

How many portfolio companies does Greycroft have?

Greycroft has 406 portfolio companies in Caplight's dataset.

What are some companies in Greycroft's portfolio?

Portfolio companies visible on Caplight include Applied Intuition, Whatnot, OpenEvidence, Together AI, Hark.

What was Greycroft's most recent investment shown here?

Greycroft's most recent investment in this portfolio sample was in Hark in 2026.

What sectors does Greycroft focus on?

Greycroft focuses on Consumer & Commerce, Media, Entertainment & Gaming, Consumer & Commerce, Consumer & Commerce, FinTech, Consumer & Commerce, Consumer & Commerce, Consumer & Commerce, Consumer & Commerce, Healthcare & Life Sciences, Consumer & Commerce, Consumer & Commerce, Healthcare & Life Sciences, Healthcare & Life Sciences, FinTech, Healthcare & Life Sciences, Media, Entertainment & Gaming, Enterprise Software, Consumer & Commerce, FinTech, FinTech, Enterprise Software, FinTech, Media, Entertainment & Gaming, FinTech, Media, Entertainment & Gaming, Consumer & Commerce, Media, Entertainment & Gaming, Consumer & Commerce, Consumer & Commerce, Healthcare & Life Sciences, FinTech, Consumer & Commerce, Healthcare & Life Sciences, Frontier & Industrial Tech, Media, Entertainment & Gaming, Media, Entertainment & Gaming, Consumer & Commerce, Healthcare & Life Sciences, Media, Entertainment & Gaming, Media, Entertainment & Gaming, Enterprise Software, Media, Entertainment & Gaming, Consumer & Commerce, Consumer & Commerce, Healthcare & Life Sciences, Consumer & Commerce, Media, Entertainment & Gaming, Media, Entertainment & Gaming, FinTech, Media, Entertainment & Gaming, Consumer & Commerce, Consumer & Commerce, Enterprise Software, Consumer & Commerce, FinTech, Consumer & Commerce, Consumer & Commerce, FinTech, Enterprise Software, Consumer & Commerce, Mobility, Transportation & Logistics, FinTech, Consumer & Commerce, FinTech, Real Estate & PropTech, Consumer & Commerce, Energy & Sustainability, FinTech, FinTech, Healthcare & Life Sciences, Healthcare & Life Sciences, Consumer & Commerce, Enterprise Software, FinTech, Healthcare & Life Sciences, AI, Data & Cloud Infrastructure, Mobility, Transportation & Logistics, Enterprise Software, Media, Entertainment & Gaming, Healthcare & Life Sciences, FinTech, Healthcare & Life Sciences, Consumer & Commerce, Enterprise Software, FinTech, Consumer & Commerce, Consumer & Commerce, Healthcare & Life Sciences, Media, Entertainment & Gaming, Healthcare & Life Sciences, FinTech, Enterprise Software, Enterprise Software, FinTech, AI, Data & Cloud Infrastructure, Cybersecurity, Enterprise Software, Media, Entertainment & Gaming, Consumer & Commerce, Enterprise Software, FinTech, Consumer & Commerce, FinTech, Mobility, Transportation & Logistics, Enterprise Software, Healthcare & Life Sciences, Consumer & Commerce, Crypto & Web3, Enterprise Software, Healthcare & Life Sciences, Consumer & Commerce, Energy & Sustainability, Media, Entertainment & Gaming, FinTech, Telecommunications & Networking, Healthcare & Life Sciences, Real Estate & PropTech, Healthcare & Life Sciences, Media, Entertainment & Gaming, Mobility, Transportation & Logistics, Energy & Sustainability, Consumer & Commerce, Healthcare & Life Sciences, Cybersecurity, Mobility, Transportation & Logistics, AI, Data & Cloud Infrastructure, Media, Entertainment & Gaming, FinTech, Cybersecurity, Mobility, Transportation & Logistics, Healthcare & Life Sciences, Enterprise Software, Consumer & Commerce, Cybersecurity, Real Estate & PropTech, Consumer & Commerce, FinTech, Consumer & Commerce, Healthcare & Life Sciences, Energy & Sustainability, Enterprise Software, Frontier & Industrial Tech, AI, Data & Cloud Infrastructure, FinTech, FinTech, Consumer & Commerce, FinTech, Media, Entertainment & Gaming, AI, Data & Cloud Infrastructure, Media, Entertainment & Gaming, FinTech, Healthcare & Life Sciences, Enterprise Software, Mobility, Transportation & Logistics, Enterprise Software, AI, Data & Cloud Infrastructure, Enterprise Software, Consumer & Commerce, AI, Data & Cloud Infrastructure, Frontier & Industrial Tech, Consumer & Commerce, Media, Entertainment & Gaming, Enterprise Software, FinTech, Enterprise Software, Healthcare & Life Sciences, Energy & Sustainability, AI, Data & Cloud Infrastructure, FinTech, FinTech, AI, Data & Cloud Infrastructure, Healthcare & Life Sciences, Consumer & Commerce, Healthcare & Life Sciences, Healthcare & Life Sciences, Media, Entertainment & Gaming, Enterprise Software, FinTech, Enterprise Software, Consumer & Commerce, Frontier & Industrial Tech, AI, Data & Cloud Infrastructure, FinTech, AI, Data & Cloud Infrastructure, Enterprise Software, Media, Entertainment & Gaming, Enterprise Software, Enterprise Software, Media, Entertainment & Gaming, Healthcare & Life Sciences, Crypto & Web3, Cybersecurity, Consumer & Commerce, Enterprise Software, Consumer & Commerce, AI, Data & Cloud Infrastructure, Enterprise Software, AI, Data & Cloud Infrastructure, Enterprise Software, FinTech, FinTech, Healthcare & Life Sciences, Media, Entertainment & Gaming, Media, Entertainment & Gaming, AI, Data & Cloud Infrastructure, Consumer & Commerce, Real Estate & PropTech, Consumer & Commerce, FinTech, Healthcare & Life Sciences, AI, Data & Cloud Infrastructure, Media, Entertainment & Gaming, Enterprise Software, Media, Entertainment & Gaming, FinTech, AI, Data & Cloud Infrastructure, Consumer & Commerce, Consumer & Commerce, Healthcare & Life Sciences, Frontier & Industrial Tech, Media, Entertainment & Gaming, Mobility, Transportation & Logistics, Consumer & Commerce, FinTech, AI, Data & Cloud Infrastructure, Mobility, Transportation & Logistics, Consumer & Commerce, Real Estate & PropTech, FinTech, FinTech, FinTech, Mobility, Transportation & Logistics, Media, Entertainment & Gaming, FinTech, FinTech, Healthcare & Life Sciences, Consumer & Commerce, Frontier & Industrial Tech, Healthcare & Life Sciences, Media, Entertainment & Gaming, Frontier & Industrial Tech, Consumer & Commerce, Mobility, Transportation & Logistics, AI, Data & Cloud Infrastructure, Frontier & Industrial Tech, Media, Entertainment & Gaming, Healthcare & Life Sciences, Consumer & Commerce, FinTech, Healthcare & Life Sciences, FinTech, Healthcare & Life Sciences, Cybersecurity, Enterprise Software, AI, Data & Cloud Infrastructure, Enterprise Software, Enterprise Software, Consumer & Commerce, Media, Entertainment & Gaming, AI, Data & Cloud Infrastructure, Energy & Sustainability, Enterprise Software, Media, Entertainment & Gaming, Enterprise Software, Enterprise Software, Consumer & Commerce, Consumer & Commerce, Enterprise Software, Enterprise Software, Enterprise Software, AI, Data & Cloud Infrastructure, Consumer & Commerce, AI, Data & Cloud Infrastructure, Mobility, Transportation & Logistics, AI, Data & Cloud Infrastructure, Media, Entertainment & Gaming, Consumer & Commerce, Enterprise Software, AI, Data & Cloud Infrastructure, Enterprise Software, AI, Data & Cloud Infrastructure, Enterprise Software, Enterprise Software, Energy & Sustainability, Frontier & Industrial Tech, FinTech, Real Estate & PropTech, Consumer & Commerce, Enterprise Software, Enterprise Software, FinTech, Enterprise Software, Healthcare & Life Sciences, AI, Data & Cloud Infrastructure, Enterprise Software, AI, Data & Cloud Infrastructure, AI, Data & Cloud Infrastructure, Healthcare & Life Sciences, AI, Data & Cloud Infrastructure, Media, Entertainment & Gaming, Consumer & Commerce, AI, Data & Cloud Infrastructure, AI, Data & Cloud Infrastructure, Frontier & Industrial Tech, Enterprise Software, Frontier & Industrial Tech, Enterprise Software, AI, Data & Cloud Infrastructure, AI, Data & Cloud Infrastructure, Enterprise Software, Enterprise Software, Healthcare & Life Sciences, Consumer & Commerce, Enterprise Software, Frontier & Industrial Tech, Frontier & Industrial Tech, AI, Data & Cloud Infrastructure, Healthcare & Life Sciences, AI, Data & Cloud Infrastructure, FinTech, AI, Data & Cloud Infrastructure, Consumer & Commerce, AI, Data & Cloud Infrastructure, AI, Data & Cloud Infrastructure, Cybersecurity, Energy & Sustainability, Mobility, Transportation & Logistics, AI, Data & Cloud Infrastructure, Enterprise Software, AI, Data & Cloud Infrastructure, Consumer & Commerce, Consumer & Commerce, FinTech, Enterprise Software, AI, Data & Cloud Infrastructure, Enterprise Software, Enterprise Software, Enterprise Software, Enterprise Software, Enterprise Software, Media, Entertainment & Gaming, Consumer & Commerce, Enterprise Software, Enterprise Software, FinTech, Consumer & Commerce, Enterprise Software, AI, Data & Cloud Infrastructure, FinTech, Enterprise Software, AI, Data & Cloud Infrastructure, Enterprise Software, Frontier & Industrial Tech, Enterprise Software, FinTech, Enterprise Software, Energy & Sustainability, Consumer & Commerce, Enterprise Software, Real Estate & PropTech, Enterprise Software, Media, Entertainment & Gaming, Media, Entertainment & Gaming, Enterprise Software, Consumer & Commerce, AI, Data & Cloud Infrastructure, Consumer & Commerce, AI, Data & Cloud Infrastructure, FinTech, Consumer & Commerce, AI, Data & Cloud Infrastructure, Consumer & Commerce, AI, Data & Cloud Infrastructure, AI, Data & Cloud Infrastructure, Enterprise Software, Consumer & Commerce, AI, Data & Cloud Infrastructure, Healthcare & Life Sciences, Frontier & Industrial Tech, Media, Entertainment & Gaming, AI, Data & Cloud Infrastructure, Media, Entertainment & Gaming, AI, Data & Cloud Infrastructure, Enterprise Software, Enterprise Software, Enterprise Software, Healthcare & Life Sciences, Consumer & Commerce, AI, Data & Cloud Infrastructure, Enterprise Software, Enterprise Software, Media, Entertainment & Gaming, AI, Data & Cloud Infrastructure, AI, Data & Cloud Infrastructure, AI, Data & Cloud Infrastructure, Enterprise Software, Media, Entertainment & Gaming, Crypto & Web3, AI, Data & Cloud Infrastructure, Enterprise Software, Cybersecurity, FinTech, Enterprise Software, Consumer & Commerce, Consumer & Commerce, Enterprise Software, AI, Data & Cloud Infrastructure, AI, Data & Cloud Infrastructure, Consumer & Commerce, Media, Entertainment & Gaming, FinTech, Enterprise Software, Healthcare & Life Sciences, Enterprise Software, Enterprise Software, Cybersecurity, AI, Data & Cloud Infrastructure, Enterprise Software, Cybersecurity, Real Estate & PropTech, FinTech, AI, Data & Cloud Infrastructure, Enterprise Software, Crypto & Web3, AI, Data & Cloud Infrastructure, Enterprise Software, Crypto & Web3, Real Estate & PropTech, AI, Data & Cloud Infrastructure, AI, Data & Cloud Infrastructure, Enterprise Software, Mobility, Transportation & Logistics, Enterprise Software, Consumer & Commerce, Healthcare & Life Sciences, Real Estate & PropTech, Enterprise Software, Consumer & Commerce, Telecommunications & Networking, AI, Data & Cloud Infrastructure, Enterprise Software, Crypto & Web3, Enterprise Software, AI, Data & Cloud Infrastructure, AI, Data & Cloud Infrastructure, Consumer & Commerce, Enterprise Software, Enterprise Software, Crypto & Web3, Enterprise Software, Media, Entertainment & Gaming, Energy & Sustainability, Media, Entertainment & Gaming, Enterprise Software, FinTech, Healthcare & Life Sciences, Energy & Sustainability, Real Estate & PropTech, AI, Data & Cloud Infrastructure, Enterprise Software, Enterprise Software, Cybersecurity, Enterprise Software, Enterprise Software, Enterprise Software, Enterprise Software, Enterprise Software, Enterprise Software, Mobility, Transportation & Logistics, Enterprise Software, Real Estate & PropTech, Enterprise Software, AI, Data & Cloud Infrastructure, Media, Entertainment & Gaming, Consumer & Commerce, Enterprise Software, AI, Data & Cloud Infrastructure, Healthcare & Life Sciences, Mobility, Transportation & Logistics, Telecommunications & Networking, AI, Data & Cloud Infrastructure, Media, Entertainment & Gaming, Mobility, Transportation & Logistics, AI, Data & Cloud Infrastructure, Crypto & Web3, Frontier & Industrial Tech, AI, Data & Cloud Infrastructure, Media, Entertainment & Gaming, Enterprise Software, AI, Data & Cloud Infrastructure, Enterprise Software, Enterprise Software, Enterprise Software, Cybersecurity, Cybersecurity, Media, Entertainment & Gaming, FinTech, Enterprise Software, AI, Data & Cloud Infrastructure, Healthcare & Life Sciences, Media, Entertainment & Gaming, AI, Data & Cloud Infrastructure, Enterprise Software, Media, Entertainment & Gaming, Media, Entertainment & Gaming, Media, Entertainment & Gaming, AI, Data & Cloud Infrastructure, Consumer & Commerce, Enterprise Software, Enterprise Software, Real Estate & PropTech, AI, Data & Cloud Infrastructure, Enterprise Software, Media, Entertainment & Gaming, AI, Data & Cloud Infrastructure, FinTech, AI, Data & Cloud Infrastructure, Frontier & Industrial Tech, Real Estate & PropTech, Healthcare & Life Sciences, Consumer & Commerce, AI, Data & Cloud Infrastructure, Enterprise Software, Enterprise Software, Enterprise Software, Crypto & Web3, Enterprise Software, Enterprise Software, Enterprise Software, Media, Entertainment & Gaming, AI, Data & Cloud Infrastructure, Media, Entertainment & Gaming, Real Estate & PropTech, Healthcare & Life Sciences, Enterprise Software, Media, Entertainment & Gaming, Energy & Sustainability, Enterprise Software, AI, Data & Cloud Infrastructure, AI, Data & Cloud Infrastructure, FinTech, Enterprise Software, AI, Data & Cloud Infrastructure, Media, Entertainment & Gaming, Enterprise Software, Mobility, Transportation & Logistics, Media, Entertainment & Gaming, Media, Entertainment & Gaming, FinTech, Enterprise Software, Media, Entertainment & Gaming, Mobility, Transportation & Logistics, AI, Data & Cloud Infrastructure, Consumer & Commerce, Enterprise Software, Telecommunications & Networking, Frontier & Industrial Tech, Enterprise Software, Enterprise Software, Enterprise Software, Frontier & Industrial Tech, AI, Data & Cloud Infrastructure, Crypto & Web3, AI, Data & Cloud Infrastructure, FinTech, Enterprise Software, AI, Data & Cloud Infrastructure, Consumer & Commerce, Healthcare & Life Sciences, Enterprise Software, AI, Data & Cloud Infrastructure, AI, Data & Cloud Infrastructure, AI, Data & Cloud Infrastructure, Mobility, Transportation & Logistics, Media, Entertainment & Gaming, AI, Data & Cloud Infrastructure, Mobility, Transportation & Logistics, Enterprise Software, Healthcare & Life Sciences, AI, Data & Cloud Infrastructure, Consumer & Commerce, Enterprise Software, Consumer & Commerce, Energy & Sustainability, Enterprise Software, Enterprise Software, Consumer & Commerce, Enterprise Software, Healthcare & Life Sciences, Enterprise Software, Enterprise Software, AI, Data & Cloud Infrastructure, Consumer & Commerce, Telecommunications & Networking, Enterprise Software, Media, Entertainment & Gaming, AI, Data & Cloud Infrastructure, Frontier & Industrial Tech, Media, Entertainment & Gaming, Enterprise Software, AI, Data & Cloud Infrastructure, AI, Data & Cloud Infrastructure, AI, Data & Cloud Infrastructure, Enterprise Software, Enterprise Software, Enterprise Software, Consumer & Commerce, Enterprise Software, Enterprise Software, Enterprise Software, AI, Data & Cloud Infrastructure, AI, Data & Cloud Infrastructure, Enterprise Software, FinTech, FinTech, Frontier & Industrial Tech, Consumer & Commerce, AI, Data & Cloud Infrastructure, Enterprise Software, AI, Data & Cloud Infrastructure, Enterprise Software, AI, Data & Cloud Infrastructure, Enterprise Software, Healthcare & Life Sciences, AI, Data & Cloud Infrastructure, Enterprise Software, Media, Entertainment & Gaming, Mobility, Transportation & Logistics, Enterprise Software, Enterprise Software, Enterprise Software, FinTech, AI, Data & Cloud Infrastructure, Enterprise Software, FinTech, Consumer & Commerce, Enterprise Software, Consumer & Commerce, Enterprise Software, AI, Data & Cloud Infrastructure, Media, Entertainment & Gaming, FinTech, Enterprise Software, Healthcare & Life Sciences, Enterprise Software, AI, Data & Cloud Infrastructure, Enterprise Software, FinTech, Consumer & Commerce, Enterprise Software, Enterprise Software, Enterprise Software, AI, Data & Cloud Infrastructure, Enterprise Software, Enterprise Software, Enterprise Software, Enterprise Software, AI, Data & Cloud Infrastructure, Enterprise Software, Mobility, Transportation & Logistics, Frontier & Industrial Tech, Enterprise Software, AI, Data & Cloud Infrastructure, Enterprise Software, Frontier & Industrial Tech, Enterprise Software, AI, Data & Cloud Infrastructure, Enterprise Software, Consumer & Commerce, AI, Data & Cloud Infrastructure, Consumer & Commerce, Enterprise Software, Energy & Sustainability, Enterprise Software, Consumer & Commerce, Enterprise Software, AI, Data & Cloud Infrastructure, Enterprise Software, Healthcare & Life Sciences, Healthcare & Life Sciences, AI, Data & Cloud Infrastructure, AI, Data & Cloud Infrastructure, AI, Data & Cloud Infrastructure, Consumer & Commerce, Enterprise Software, Healthcare & Life Sciences, Cybersecurity, Enterprise Software, FinTech, Consumer & Commerce, Enterprise Software, Consumer & Commerce, AI, Data & Cloud Infrastructure, Consumer & Commerce, Consumer & Commerce, AI, Data & Cloud Infrastructure, Enterprise Software, AI, Data & Cloud Infrastructure, Crypto & Web3, Consumer & Commerce, Enterprise Software, Mobility, Transportation & Logistics, Enterprise Software, Media, Entertainment & Gaming, Energy & Sustainability, AI, Data & Cloud Infrastructure, Consumer & Commerce, AI, Data & Cloud Infrastructure, Consumer & Commerce, Consumer & Commerce, Consumer & Commerce, Consumer & Commerce, Consumer & Commerce, Consumer & Commerce, Enterprise Software, Consumer & Commerce, Enterprise Software, Frontier & Industrial Tech, Enterprise Software, Media, Entertainment & Gaming, Frontier & Industrial Tech, AI, Data & Cloud Infrastructure, Consumer & Commerce, Media, Entertainment & Gaming, Real Estate & PropTech, Enterprise Software, AI, Data & Cloud Infrastructure, Frontier & Industrial Tech, Enterprise Software, Energy & Sustainability, Enterprise Software, Real Estate & PropTech, Consumer & Commerce, Consumer & Commerce, Media, Entertainment & Gaming, Enterprise Software, Mobility, Transportation & Logistics, Consumer & Commerce, AI, Data & Cloud Infrastructure, Consumer & Commerce, Consumer & Commerce, Enterprise Software, Consumer & Commerce, Crypto & Web3, Consumer & Commerce, Consumer & Commerce, Mobility, Transportation & Logistics, Enterprise Software, Real Estate & PropTech, Energy & Sustainability, FinTech, AI, Data & Cloud Infrastructure.

What company stages does Greycroft focus on?

Greycroft typically invests at the Early stage.

What is Greycroft's AUM?

Greycroft's assets under management are estimated between $1.0B and $10.0B.

Firmographic Details

HeadquartersNew York City, New York

Year Founded2006

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