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Incremental

Incremental

Private
Baltimore, MarylandEnterprise Softwarehttps://www.incremental.com/

Last Round

Series A

Jan 13, 2021

Total Funding Raised

$15.5M

Company Overview

Incremental is a retail media measurement company that provides an AI-driven platform for brands to measure the incremental impact of their advertising spend across retail media networks.

Sector

Enterprise Software

Verticals

Marketing, Business Intelligence, Retail Technology, Digital Advertising

Business Model

B2B

Customer Profile

Subscription SaaS, Services & Consulting

AI Layer

Application

Keywords

causal intelligenceretail media measurementincrementality measurementmarketing mix modelingMMMmedia optimizationretail media analyticsincremental return on investmentiROImarketing attributionbudget allocationad spend optimizationincrementality testingmarketing sciencead techcommerce analytics

Historical Pricing

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Caplight Momentum Score

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Incremental Comparables

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Incremental comparables — related companies by embedding similarity
CompanySimilarityMarket Cap
LiftLab
84%
Measured
84%
Keen Decision Systems
79%

Incremental Funding Rounds

Historical fundraising activity

Data table
RoundDateAmount RaisedValuationInvestorsSources
Series AJan 13, 2021

Key People

Founding team and executive leadership

David Pollet

Chief Executive Officer

Executive Team

Incremental Investors

Notable investors and investment history

Incremental investors
InvestorRounds
Allen & Company LLCSeries A
The Emerson GroupSeries A
Construct CapitalSeries A
SignalFireSeries A

Market signals

Structured signals derived from secondary market and firmographic data.

  • Apr 7, 2025

    Received the King's Award for Enterprise 2024 in the Innovation category.

Recent news

Latest coverage and updates

  • launchesJul 27, 2026

    Incremental launches enhancement to Pinterest Ads integration.

Incremental Filings

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Incremental filings preview — column headings only; records require access
TypeDateAmount OfferedAmount SoldFilingPagesDownload

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Frequently Asked Questions

Common questions about Incremental's valuation, stock price, and market status.

Is Incremental a public or private company?

Incremental is a private company.

What is the current stock price of Incremental?

Incremental is a private company with no public stock price. No recent secondary market data is available.

How much is Incremental worth (valuation)?

Valuation information for Incremental is not publicly available.

Can I buy Incremental stock?

Incremental shares may be available on secondary markets subject to transfer restrictions. Caplight facilitates secondary market transactions for accredited investors. Visit https://www.caplight.com to learn more.

When was Incremental's last funding round?

Incremental's most recent funding round was Series A on January 13, 2021.

Who are the main investors in Incremental?

Key investors in Incremental include SignalFire.

Will Incremental IPO soon?

No public IPO plans have been announced for Incremental.

How can I track Incremental secondary market activity?

Caplight tracks bids, offers, and trades for private companies. Visit https://www.caplight.com to monitor Incremental's secondary market activity and sign up for updates.

Firmographic Details

HeadquartersBaltimore, Maryland
Employee Range27
Year Founded2019
Last FundingJan 13, 2021

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