Happiest Baby
PrivateLast Round
Series C
Jun 28, 2021
Total Funding Raised
$89M
Company Overview
Happiest Baby is a baby care technology company that develops science-based products, including the SNOO smart sleeper bassinet, designed to enhance infant sleep and well-being.
Sector
Consumer & Commerce
Verticals
Consumer Electronics, D2C Brands, Home & Lifestyle, Subscription Commerce, Medical Devices
Business Model
B2C
Customer Profile
Hardware Sales, Hardware + Subscription, Subscription SaaS
AI Layer
Application
Keywords
Historical Pricing
Historical view of private secondary pricing and transaction trends.
Happiest Baby Comparables
Compare Happiest Baby with similar companies based on industry and business-model similarity.
| Company | Similarity | Market Cap |
|---|---|---|
| UPPAbaby | 86% | |
| Cradlewise | 84% | |
| Helen of Troy Limited | 76% |
Happiest Baby Funding Rounds
Historical fundraising activity
| Round | Date | Amount Raised | Valuation | Investors | Sources |
|---|---|---|---|---|---|
| Series C | Jun 28, 2021 | ||||
| Series B | Dec 11, 2018 |
Happiest Baby Investors
Notable investors and investment history
| Investor | Rounds |
|---|---|
| GV | Series B |
| Lux Capital | Series A |
| Obvious Ventures | Series A |
| Greycroft | Series B |
| Felicis Ventures | Series A |
| Sallfort Privatbank AG | Series B |
Market signals
Structured signals derived from secondary market and firmographic data.
- Dec 11, 2018
$23M round led by Greycroft.
Recent news
Latest coverage and updates
- has_issues_withAug 7, 2026
Happiest Baby, Inc. had issues with recall of its extra-small (XS) and extra-large (XL) SNOO Sacks(R) on Aug 7th '26.
- has_issues_withJun 23, 2026
Happiest Baby, Inc. had issues with quality system regulation violations on Jun 15th '26.
- launchesJun 23, 2026
Happiest Baby, Inc launched X-Large Sleep Sack on Jun 15th '26.
- has_issues_withJun 23, 2026
Happiest Baby, Inc had issues with failure to adequately establish and maintain procedures for receiving, reviewing, and evaluating complaints and for failure to maintain adequate records of complaint investigations on Jun 15th '26.
Happiest Baby Filings
Explore SEC and related filing metadata, where available.
| Type | Date | Amount Offered | Amount Sold | Filing | Pages | Download |
|---|
Filing documents are not displayed on this public page. Request access to learn about available coverage.
Request accessFrequently Asked Questions
Common questions about Happiest Baby's valuation, stock price, and market status.
Is Happiest Baby a public or private company?
Happiest Baby is a private company.
What is the current stock price of Happiest Baby?
Happiest Baby is a private company with no public stock price. No recent secondary market data is available.
How much is Happiest Baby worth (valuation)?
Valuation information for Happiest Baby is not publicly available.
Can I buy Happiest Baby stock?
Happiest Baby shares may be available on secondary markets subject to transfer restrictions. Caplight facilitates secondary market transactions for accredited investors. Visit https://www.caplight.com to learn more.
When was Happiest Baby's last funding round?
Happiest Baby's most recent funding round was Series B on December 11, 2018.
Who are the main investors in Happiest Baby?
Key investors in Happiest Baby include Lux Capital, Greycroft.
Will Happiest Baby IPO soon?
No public IPO plans have been announced for Happiest Baby.
How can I track Happiest Baby secondary market activity?
Caplight tracks bids, offers, and trades for private companies. Visit https://www.caplight.com to monitor Happiest Baby's secondary market activity and sign up for updates.