Goop
PrivateLast Round
Series C
Mar 28, 2018
Est. Valuation
$250M
Total Funding Raised
$135M
Company Overview
Goop operates in Consumer & Commerce and is based in Santa Monica, California. Its latest recorded funding round was a Series C round in March 2018.
Goop is a lifestyle and wellness company that provides a platform for wellness advice, vetted travel recommendations, and a curated selection of clean beauty and fashion products.
Sector
Consumer & Commerce
Verticals
E-commerce, Fashion & Beauty, Home & Lifestyle, Digital Publishing
Business Model
B2C
Customer Profile
Hardware Sales, Subscription SaaS, Services & Consulting, Revenue Share
AI Layer
Application
Historical Pricing
Historical view of private secondary pricing and transaction trends.
Goop Comparables
Compare Goop with similar companies based on industry and business-model similarity.
| Company | Similarity | Market Cap |
|---|---|---|
| Violet Grey | 75% | |
| Poosh | 72% | |
| The Skinny Confidential | 69% |
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Goop Funding Rounds
Historical fundraising activity
| Round | Date | Amount Raised | Valuation | Investors | Sources |
|---|---|---|---|---|---|
| Series C | Mar 28, 2018 | ||||
| Series B | Aug 17, 2016 | ||||
| Series A | Aug 1, 2015 |
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Key People
Founding team and executive leadership
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Goop Investors
Notable investors and investment history
| Investor | Rounds |
|---|---|
| Greylock Partners | Series B |
| New Enterprise Associates | Series B, Series A, Series C |
| Fidelity Management & Research Company | Series C |
| Felix Capital | Series A, Series B, Series C |
| Greycroft | Series C, Series B |
| Lightspeed Venture Partners | Series C |
| 14W | Series B |
Market signals
Structured signals derived from secondary market and firmographic data.
- Jan 1, 2026
Amazon is a key sales channel for the company.
- Jul 28, 2025
Launched a new travel app with an advertiser sponsor.
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Recent news
Latest coverage and updates
- opens_new_locationAug 27, 2026
Goop, Inc. opens its first-ever 92-seat sit-down restaurant at One Paseo in Del Mar, bringing its clean, made-to-order meals to San Diego and giving customers a dedicated dine-in experience.
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Goop Filings
Explore SEC and related filing metadata, where available.
| Type | Date | Amount Offered | Amount Sold | Filing | Pages | Download |
|---|
Filing documents are not displayed on this public page. Request access to learn about available coverage.
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Frequently Asked Questions
Common questions about Goop's valuation, stock price, and market status.
Is Goop a public or private company?
Goop is a private company.
What is the current stock price of Goop?
Goop is a private company, so its shares have no public market price. Caplight tracks Goop's secondary market activity and provides MarketPrice™ estimates of its share price to Caplight users.
How much is Goop worth (valuation)?
Goop's valuation is estimated at $250.0M based on funding round data.
Can I buy Goop stock?
Goop shares may be available on secondary markets subject to transfer restrictions. Caplight facilitates secondary market transactions for accredited investors.
When was Goop's last funding round?
Goop's most recent funding round was Series C on March 28, 2018.
Who are the main investors in Goop?
Key investors in Goop include New Enterprise Associates, Fidelity Management & Research Company, Felix Capital, Lightspeed Venture Partners.
Will Goop IPO soon?
No public IPO plans have been announced for Goop.
How can I track Goop secondary market activity?
Caplight tracks bids, offers, and trades in Goop's shares on secondary markets.