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Fluency

Fluency

Private
Burlington, VermontEnterprise Softwarehttps://www.fluency.inc/

Last Round

Series A

Dec 15, 2025

Total Funding Raised

$40.2M

Momentum

Top 50%

of companies Caplight tracks

Company Overview

Fluency is an adtech and SaaS company that provides a digital advertising operating system to automate, manage, and scale advertising campaigns across major digital channels.

Sector

Enterprise Software

Verticals

Digital Advertising, Marketing, Workflow Automation

Business Model

B2B

Customer Profile

Subscription SaaS

AI Layer

Application

Keywords

digital advertising automationrobotic process automationRPAad ops automationagentic automationad techcampaign management softwareenterprise ad platformautonomous advertisingSaaSworkflow automationmulti-channel advertisingad campaign scalingAI agentmarketing automation

Historical Pricing

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Caplight Momentum Score

Proprietary index based on bid/ask volume and sentiment.

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Fluency Comparables

Compare Fluency with similar companies based on industry and business-model similarity.

Fluency comparables — related companies by embedding similarity
CompanySimilarityMarket Cap
Skai
81%
Optmyzr
78%
Smartly.io
77%

Fluency Funding Rounds

Historical fundraising activity

Data table
RoundDateAmount RaisedValuationInvestorsSources
Series ADec 15, 2025
SeedAug 12, 2019

Key People

Founding team and executive leadership

Brian McVey

CRO Founder

Founding Team

Scott Gale

CTO Founder

Founding Team

J.C. Ruid

Chief Financial Officer

Executive Team

Fluency Investors

Notable investors and investment history

Fluency investors
InvestorRounds
Integrity Growth PartnersSeries A

Market signals

Structured signals derived from secondary market and firmographic data.

  • Apr 22, 2026

    Added Zentraswiss, a retail SMB, as a customer.

  • Dec 15, 2025

    $40M round raised.

Recent news

Latest coverage and updates

  • recognized_asAug 13, 2026

    Fluency recognized as Inc. 5000 list of fastest-growing private companies on Aug 13th '26.

  • recognized_asAug 13, 2026

    Fluency recognized as finalist for Technology Innovation at 2024 Amazon Ads Partner Awards.

  • recognized_asAug 13, 2026

    Fluency recognized as Top 40% of the List on Aug 13th '26.

  • recognized_asAug 13, 2026

    Fluency recognized as Best Places to Work on Jul 1st '25.

  • receives_awardAug 6, 2026

    Fluency received award Marketing Automation Innovation Award at 9th annual MarTech Breakthrough Awards on Aug 6th '26.

Fluency Filings

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Fluency filings preview — column headings only; records require access
TypeDateAmount OfferedAmount SoldFilingPagesDownload

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Frequently Asked Questions

Common questions about Fluency's valuation, stock price, and market status.

Is Fluency a public or private company?

Fluency is a private company.

What is the current stock price of Fluency?

Fluency is a private company with no public stock price. No recent secondary market data is available.

How much is Fluency worth (valuation)?

Valuation information for Fluency is not publicly available.

Can I buy Fluency stock?

Fluency shares may be available on secondary markets subject to transfer restrictions. Caplight facilitates secondary market transactions for accredited investors. Visit https://www.caplight.com to learn more.

When was Fluency's last funding round?

Fluency's most recent funding round was Series A on December 16, 2025.

Who are the main investors in Fluency?

Key investors in Fluency include Integrity Growth Partners.

Will Fluency IPO soon?

No public IPO plans have been announced for Fluency.

How can I track Fluency secondary market activity?

Caplight tracks bids, offers, and trades for private companies. Visit https://www.caplight.com to monitor Fluency's secondary market activity and sign up for updates.

Firmographic Details

HeadquartersBurlington, Vermont
Employee Range125
Year Founded2017
Last FundingDec 15, 2025

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