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Firstleaf

Firstleaf

Private
Napa, CaliforniaConsumer & Commercehttps://www.firstleaf.com/

Last Round

Series B

Oct 15, 2019

Total Funding Raised

$25.11M

Momentum

Top 1%

of companies Caplight tracks

Company Overview

Firstleaf is a food and beverage company that operates a direct-to-consumer wine club using a proprietary algorithm to provide personalized wine selections to its members.

Sector

Consumer & Commerce

Verticals

D2C Brands, Subscription Commerce, E-commerce

Business Model

B2C

Customer Profile

Subscription SaaS, Usage-Based SaaS

AI Layer

Application

Keywords

wine clubwine subscriptiondirect-to-consumer wineDTC winepersonalized winewine deliverywine recommendation enginesubscription boxwine discoverya la carte winewine applabel scanningsubscription commerce

Historical Pricing

Historical view of private secondary pricing and transaction trends.

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Caplight Momentum Score

Proprietary index based on bid/ask volume and sentiment.

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Firstleaf Comparables

Compare Firstleaf with similar companies based on industry and business-model similarity.

Firstleaf comparables — related companies by embedding similarity
CompanySimilarityMarket Cap
Full Glass Wine Co.
88%
Palate Club
88%
Plonk Wine Club
83%

Firstleaf Funding Rounds

Historical fundraising activity

Data table
RoundDateAmount RaisedValuationInvestorsSources
Series BOct 15, 2019
VC RoundApr 15, 2019
VC RoundJan 10, 2018
Series AFeb 27, 2017
SeedAug 3, 2015

Key People

Founding team and executive leadership

Philip James

Founder & CEO

Founding Team

Greg Kryder

President and Chief Financial Officer

Executive Team

Firstleaf Investors

Notable investors and investment history

Firstleaf investors
InvestorRounds
PrehypeSeries A
Max VenturesSeries A
BAM VenturesSeries B
GreycroftSeries A, Series B
FJ LabsSeries B
Loeb.nycSeed
Tribeca Venture PartnersSeries A, Series B

Market signals

Structured signals derived from secondary market and firmographic data.

  • Sep 1, 2026

    Open roles increased to 99, 2.8x the trailing average.

  • Aug 1, 2026

    Open roles increased to 99, 225% of headcount.

Firstleaf Filings

Explore SEC and related filing metadata, where available.

Firstleaf filings preview — column headings only; records require access
TypeDateAmount OfferedAmount SoldFilingPagesDownload

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Frequently Asked Questions

Common questions about Firstleaf's valuation, stock price, and market status.

Is Firstleaf a public or private company?

Firstleaf is a private company.

What is the current stock price of Firstleaf?

Firstleaf is a private company with no public stock price. No recent secondary market data is available.

How much is Firstleaf worth (valuation)?

Valuation information for Firstleaf is not publicly available.

Can I buy Firstleaf stock?

Firstleaf shares may be available on secondary markets subject to transfer restrictions. Caplight facilitates secondary market transactions for accredited investors. Visit https://www.caplight.com to learn more.

When was Firstleaf's last funding round?

Firstleaf's most recent funding round was Series B on October 15, 2019.

Who are the main investors in Firstleaf?

Key investors in Firstleaf include Prehype, Max Ventures, BAM Ventures, Greycroft, FJ Labs.

Will Firstleaf IPO soon?

No public IPO plans have been announced for Firstleaf.

How can I track Firstleaf secondary market activity?

Caplight tracks bids, offers, and trades for private companies. Visit https://www.caplight.com to monitor Firstleaf's secondary market activity and sign up for updates.

Firmographic Details

HeadquartersNapa, California
Employee Range44
Year Founded2015
Last FundingOct 15, 2019

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