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Brand Metrics

Brand Metrics

Private
GothenburgEnterprise Softwarehttps://brandmetrics.com

Company Overview

Brand Metrics operates in Enterprise Software and is based in Gothenburg. It was founded in 2018.

Brand Metrics is an advertising technology company that provides a cookie-free, scalable brand lift measurement solution for digital advertising campaigns.

Sector

Enterprise Software

Verticals

Digital Advertising, Marketing, Digital Publishing

Business Model

B2B

Customer Profile

Subscription SaaS

AI Layer

Application

Historical Pricing

Historical view of private secondary pricing and transaction trends.

Pricing history

Caplight clients see full MarketPrice™ history and secondary transactions.

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Caplight Momentum Score

Proprietary index based on bid/ask volume and sentiment.

Momentum history

Caplight clients track how buyer interest and sentiment change over time.

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Brand Metrics Comparables

Compare Brand Metrics with similar companies based on industry and business-model similarity.

Brand Metrics comparables — related companies by embedding similarity
CompanySimilarityMarket Cap
Upwave
86%
Happydemics
85%
DISQO
78%
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Brand Metrics Funding Rounds

Historical fundraising activity

Funding history

No completed funding rounds are published for Brand Metrics. Book a demo to ask about coverage.

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Key People

Founding team and executive leadership

Anders Lithner

CEO, Co-Founder

Founding Team

Anette Hallgren

Chief Operating Officer

Executive Team

Johanna Silfwerbrand Bendroth

CPO

Executive Team

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Market signals

Structured signals derived from secondary market and firmographic data.

  • Apr 5, 2026

    Monthly visitors increased 30% MoM, reaching 4K.

  • Dec 16, 2024

    Monthly visitors increased 32% MoM, reaching 14.1K.

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Brand Metrics Filings

Explore SEC and related filing metadata, where available.

Brand Metrics filings preview — column headings only; records require access
TypeDateAmount OfferedAmount SoldFilingPagesDownload

Filing documents are not displayed on this public page. Request access to learn about available coverage.

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Frequently Asked Questions

Common questions about Brand Metrics's valuation, stock price, and market status.

Is Brand Metrics a public or private company?

Brand Metrics is a private company.

What is the current stock price of Brand Metrics?

Brand Metrics is a private company, so its shares have no public market price. Caplight tracks Brand Metrics's secondary market activity and provides MarketPrice™ estimates of its share price to Caplight users.

How much is Brand Metrics worth (valuation)?

Valuation information for Brand Metrics is not publicly available.

Can I buy Brand Metrics stock?

Brand Metrics shares may be available on secondary markets subject to transfer restrictions. Caplight facilitates secondary market transactions for accredited investors.

When was Brand Metrics's last funding round?

Funding round information for Brand Metrics is not publicly available.

Who are the main investors in Brand Metrics?

Investor information for Brand Metrics is not publicly disclosed.

Will Brand Metrics IPO soon?

No public IPO plans have been announced for Brand Metrics.

How can I track Brand Metrics secondary market activity?

Caplight tracks bids, offers, and trades in Brand Metrics's shares on secondary markets.

Firmographic Details

HeadquartersGothenburg
Employee Range25
Year Founded2018
Last Funding—

Institutional Data Access

Join leading institutional investors using Caplight to access private market data, discover pricing, and execute secondary block trades.

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