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Upwave

Upwave

Private
San Francisco, CaliforniaEnterprise Softwarehttps://www.upwave.com/

Last Round

Series B

Jul 26, 2018

Total Funding Raised

$21.67M

Momentum

Top 25%

of companies Caplight tracks

Company Overview

Upwave is a marketing analytics company that provides a brand intelligence platform for planning, measuring, and optimizing brand marketing campaigns.

Sector

Enterprise Software

Verticals

Digital Advertising, Marketing, Business Intelligence, ML Platforms

Business Model

B2B

Customer Profile

Subscription SaaS, Services & Consulting

AI Layer

Application

Keywords

brand measurementbrand liftadvertising analyticscross-channel analyticsCTV measurementincrementality measurementMarTechAdTechcampaign optimizationbrand reachaudience validationcausal inferencepurchase intent

Historical Pricing

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Caplight Momentum Score

Proprietary index based on bid/ask volume and sentiment.

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Upwave Comparables

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Upwave comparables — related companies by embedding similarity
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DISQO
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Quantcast
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BERA
77%

Upwave Funding Rounds

Historical fundraising activity

Data table
RoundDateAmount RaisedValuationInvestorsSources
Series BJul 26, 2018
Series AJul 20, 2015
SeedJun 4, 2013
AcceleratorAug 21, 2012
AcceleratorJun 1, 2012

Key People

Founding team and executive leadership

George London

Chief Technology Officer

Executive Team

Ajey Bhir

Chief Financial Officer

Executive Team

Upwave Investors

Notable investors and investment history

Upwave investors
InvestorRounds
Uncork CapitalSeries B, Seed, Series A
SV AngelAccelerator
PivotNorth CapitalSeries B, Seed, Series A
Conductive VenturesSeries B
IDG VenturesSeries A
Initialized Capital ManagementSeries B
Y CombinatorSeed, Accelerator

Market signals

Structured signals derived from secondary market and firmographic data.

  • Jul 24, 2026

    Monthly visitors grew 60% MoM, reaching 33.9K.

  • Nov 8, 2025

    Company has achieved profitability.

Recent news

Latest coverage and updates

  • partners_withJun 18, 2026

    Upwave, Inc. partnered with MNTN Matched on Jun 18th '26.

Upwave Filings

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Upwave filings preview — column headings only; records require access
TypeDateAmount OfferedAmount SoldFilingPagesDownload

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Frequently Asked Questions

Common questions about Upwave's valuation, stock price, and market status.

Is Upwave a public or private company?

Upwave is a private company.

What is the current stock price of Upwave?

Upwave is a private company with no public stock price. No recent secondary market data is available.

How much is Upwave worth (valuation)?

Valuation information for Upwave is not publicly available.

Can I buy Upwave stock?

Upwave shares may be available on secondary markets subject to transfer restrictions. Caplight facilitates secondary market transactions for accredited investors. Visit https://www.caplight.com to learn more.

When was Upwave's last funding round?

Upwave's most recent funding round was Series B on July 26, 2018.

Who are the main investors in Upwave?

Key investors in Upwave include Conductive Ventures, IDG Ventures, Y Combinator.

Will Upwave IPO soon?

No public IPO plans have been announced for Upwave.

How can I track Upwave secondary market activity?

Caplight tracks bids, offers, and trades for private companies. Visit https://www.caplight.com to monitor Upwave's secondary market activity and sign up for updates.

Firmographic Details

HeadquartersSan Francisco, California
Employee Range55
Year Founded2012
Last FundingJul 26, 2018

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