Willow Growth Partners
Overview
Willow Growth Partners is an early-stage capital firm that invests in emerging consumer brands and their supporting technologies . The firm invests in early-stage companies operating in health & wellness, beauty, personal care, apparel & accessories, food & beverage, baby, and home sectors .
Investments
| Company | Date | Stage | Lead |
|---|---|---|---|
| Perelel | Nov 2025 | Series A Extension | Co-investor |
| YSE Beauty | Dec 2025 | Series A | Co-investor |
| Phyla | Jun 2024 | Series A | Co-investor |
| Bubble Skincare | Nov 2020 | Seed | Co-investor |
| Maev | Sep 2022 | Series A | Co-investor |
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Key People
Amanda Schutzbank
Co-Founder & General Partner
Deborah Benton
Founder & Managing Partner
John Cochran
Operating Partner
Sector & Stage Mix
Industry, funding stage, and valuation band breakdowns.
FAQ
Where is Willow Growth Partners based?
Willow Growth Partners is headquartered in Los Angeles, California, United States.
When was Willow Growth Partners founded?
Willow Growth Partners was founded in 2020.
How many portfolio companies does Willow Growth Partners have?
Willow Growth Partners has 21 portfolio companies in Caplight's dataset.
What are some companies in Willow Growth Partners's portfolio?
Portfolio companies visible on Caplight include Perelel, YSE Beauty, Phyla, Bubble Skincare, Maev.
What was Willow Growth Partners's most recent investment shown here?
Willow Growth Partners's most recent investment in this portfolio sample was in YSE Beauty in 2025.
What sectors does Willow Growth Partners focus on?
Willow Growth Partners focuses on Consumer & Commerce, Consumer & Commerce, Consumer & Commerce, Consumer & Commerce, Consumer & Commerce, Consumer & Commerce, Consumer & Commerce, Consumer & Commerce, Consumer & Commerce, Consumer & Commerce, Consumer & Commerce, Consumer & Commerce, Consumer & Commerce, FinTech, Healthcare & Life Sciences, Consumer & Commerce, Healthcare & Life Sciences, Enterprise Software, Enterprise Software, AI, Data & Cloud Infrastructure, Consumer & Commerce, Healthcare & Life Sciences, Enterprise Software, Consumer & Commerce, Frontier & Industrial Tech, Consumer & Commerce, Healthcare & Life Sciences, Consumer & Commerce, Enterprise Software, Healthcare & Life Sciences.
What company stages does Willow Growth Partners focus on?
Willow Growth Partners typically invests at the Early stage.
What is Willow Growth Partners's AUM?
Willow Growth Partners's assets under management are estimated between $50.0M and $100.0M.