Sugar Capital
Overview
Sugar Capital is a venture capital firm that invests in early-stage companies across the commerce ecosystem, focusing on the intersection of technology and consumer culture.
Investments
| Company | Date | Stage | Lead |
|---|---|---|---|
| Beast Industries | Jan 2022 | Seed | Co-investor |
| Motion | Sep 2022 | Series A | Co-investor |
| Feastables | Jan 2023 | Seed | Co-investor |
| Lucky Energy | Mar 2025 | Series A Extension | Co-investor |
| Builder.io | Oct 2021 | Series A | Co-investor |
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Key People
Brian Sugar
Founder & Managing Partner
Krista Moatz
General Partner
Will Hawthorne
General Partner
Lisa Sugar
Partner
Robbie Salter
Investor
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Sector & Stage Mix
Industry, funding stage, and valuation band breakdowns.
FAQ
Where is Sugar Capital based?
Sugar Capital is headquartered in San Francisco, California, United States.
When was Sugar Capital founded?
Sugar Capital was founded in 2020.
How many portfolio companies does Sugar Capital have?
Sugar Capital has 32 portfolio companies in Caplight's dataset.
What are some companies in Sugar Capital's portfolio?
Portfolio companies visible on Caplight include Beast Industries, Motion, Feastables, Lucky Energy, Builder.io.
What was Sugar Capital's most recent investment shown here?
Sugar Capital's most recent investment in this portfolio sample was in Lucky Energy in 2025.
What sectors does Sugar Capital focus on?
Sugar Capital focuses on Consumer & Commerce, Consumer & Commerce, Media, Entertainment & Gaming, Consumer & Commerce, Consumer & Commerce, Consumer & Commerce, Consumer & Commerce, Consumer & Commerce, Healthcare & Life Sciences, Consumer & Commerce, Consumer & Commerce, Consumer & Commerce, Consumer & Commerce, Enterprise Software, Enterprise Software, Consumer & Commerce, Enterprise Software, Consumer & Commerce, Consumer & Commerce, Consumer & Commerce, Consumer & Commerce, FinTech, Consumer & Commerce, AI, Data & Cloud Infrastructure, Consumer & Commerce, Media, Entertainment & Gaming, Enterprise Software, Consumer & Commerce, Consumer & Commerce, Consumer & Commerce, Media, Entertainment & Gaming, Enterprise Software, AI, Data & Cloud Infrastructure, Energy & Sustainability, Consumer & Commerce, AI, Data & Cloud Infrastructure, FinTech, Enterprise Software, AI, Data & Cloud Infrastructure, Enterprise Software, Enterprise Software, Enterprise Software, Enterprise Software, Enterprise Software, Enterprise Software, Enterprise Software, FinTech, AI, Data & Cloud Infrastructure, AI, Data & Cloud Infrastructure, Enterprise Software, Healthcare & Life Sciences, Real Estate & PropTech, AI, Data & Cloud Infrastructure, Consumer & Commerce, Energy & Sustainability, Media, Entertainment & Gaming, Healthcare & Life Sciences.
What company stages does Sugar Capital focus on?
Sugar Capital typically invests at the Early stage.
What is Sugar Capital's AUM?
Sugar Capital's assets under management are estimated between $50.0M and $100.0M.