Upside VC
Overview
Upside VC is a venture capital firm co-founded by the British YouTube collective The Sidemen and Jamie Elliott, focused on investing in and supporting consumer-focused technology startups.
Investments
| Company | Date | Stage | Lead |
|---|---|---|---|
| CanO Water | Apr 2023 | VC Round | Co-investor |
| Pinpoint | Oct 2025 | Seed | Lead |
| FanBasis | May 2025 | Series A | Co-investor |
Key People
Tobi Brown
Co-Founder Content Creator
Sector & Stage Mix
Industry, funding stage, and valuation band breakdowns.
FAQ
Where is Upside VC based?
Upside VC is headquartered in London, United Kingdom.
When was Upside VC founded?
Upside VC was founded in 2025.
How many portfolio companies does Upside VC have?
Upside VC has 3 portfolio companies in Caplight's dataset.
What are some companies in Upside VC's portfolio?
Portfolio companies visible on Caplight include CanO Water, Pinpoint, FanBasis.
What was Upside VC's most recent investment shown here?
Upside VC's most recent investment in this portfolio sample was in Pinpoint in 2025.
What sectors does Upside VC focus on?
Upside VC focuses on Enterprise Software, Consumer & Commerce, Enterprise Software, FinTech, Energy & Sustainability.
What company stages does Upside VC focus on?
Upside VC typically invests at the Early stage.
What is Upside VC's AUM?
Upside VC's assets under management are estimated between $25.0M and $25.0M.