Pure Ventures
Overview
California-based, early stage VC firm run by seasoned GPs and experienced operators. The fund invests in consumer sectors (CPG, e-commerce, D2C, subscription, marketplaces, etc.) as well as in deeper tech realms such as Defense, Energy, Biotech, AI, Robotics, Aerospace, and more. Pure Ventures also devised a world-class founder support program, Pilea, that helps founders improve their overall health, wellness, and leadership development.
Investments
| Company | Date | Stage | Lead |
|---|---|---|---|
| Oats Overnight | Mar 2023 | Series A | - |
| Boom Entertainment | Sep 2021 | Series A | Co-investor |
| HIFI Labs | Apr 2026 | Seed | Co-investor |
| Optivolt | May 2022 | Seed | Co-investor |
| Simply Eggless | - | Pre Seed | Co-investor |
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Key People
Howie Diamond
Co-Founder Managing Partner
Alicia Zeng
Director Of Operations
Sector & Stage Mix
Industry, funding stage, and valuation band breakdowns.
FAQ
Where is Pure Ventures based?
Pure Ventures is headquartered in Oakland, California, United States.
When was Pure Ventures founded?
Pure Ventures was founded in 2021.
How many portfolio companies does Pure Ventures have?
Pure Ventures has 9 portfolio companies in Caplight's dataset.
What are some companies in Pure Ventures's portfolio?
Portfolio companies visible on Caplight include Oats Overnight, Boom Entertainment, HIFI Labs, Optivolt, Simply Eggless.
What was Pure Ventures's most recent investment shown here?
Pure Ventures's most recent investment in this portfolio sample was in HIFI Labs in 2026.
What sectors does Pure Ventures focus on?
Pure Ventures focuses on Consumer & Commerce, Consumer & Commerce, Consumer & Commerce, Media, Entertainment & Gaming, Media, Entertainment & Gaming, Energy & Sustainability, Consumer & Commerce, Healthcare & Life Sciences, Mobility, Transportation & Logistics, Consumer & Commerce, Energy & Sustainability, Consumer & Commerce, Frontier & Industrial Tech, Enterprise Software, Crypto & Web3.
What company stages does Pure Ventures focus on?
Pure Ventures typically invests at the Early stage.
What is Pure Ventures's AUM?
Pure Ventures's assets under management are estimated between $50.0M and $100.0M.