ITV AdVentures Invest
Overview
ITV AdVentures Invest is the corporate venture capital arm and Media for Equity programme of ITV plc, the UK's largest commercial broadcaster. Launched in 2021, the fund invests in early-stage, high-growth, digital and direct-to-consumer businesses by providing advertising inventory across ITV's television channels and streaming service (ITVX) in exchange for minority equity stakes. The firm aims to help consumer-facing startups build scale and brand awareness through TV advertising.
Portfolio Companies
8
Website
itvmedia.co.ukInvestments
| Company | Date | Stage | Lead |
|---|---|---|---|
| Spoke | May 2021 | Convertible Debt | Lead |
| what3words | Mar 2021 | VC Round | Lead |
| THIS | Sep 2023 | Corporate Funding | Lead |
| Resi | Mar 2023 | Strategic | Lead |
| Tryp.com | Jan 2025 | VC Round | Co-investor |
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Sector & Stage Mix
Industry, funding stage, and valuation band breakdowns.
FAQ
Where is ITV AdVentures Invest based?
ITV AdVentures Invest is headquartered in London, England, United Kingdom.
When was ITV AdVentures Invest founded?
Founding year information for ITV AdVentures Invest is not publicly available.
How many portfolio companies does ITV AdVentures Invest have?
ITV AdVentures Invest has 8 portfolio companies in Caplight's dataset.
What are some companies in ITV AdVentures Invest's portfolio?
Portfolio companies visible on Caplight include Spoke, what3words, THIS, Resi, Tryp.com.
What was ITV AdVentures Invest's most recent investment shown here?
ITV AdVentures Invest's most recent investment in this portfolio sample was in Tryp.com in 2025.
What sectors does ITV AdVentures Invest focus on?
ITV AdVentures Invest focuses on Consumer & Commerce, Consumer & Commerce, Real Estate & PropTech, Consumer & Commerce, Consumer & Commerce, Consumer & Commerce, Consumer & Commerce, Mobility, Transportation & Logistics, Enterprise Software, Healthcare & Life Sciences, Mobility, Transportation & Logistics, Healthcare & Life Sciences, Media, Entertainment & Gaming, FinTech.
What company stages does ITV AdVentures Invest focus on?
Stage focus information for ITV AdVentures Invest is not publicly available.