ITV AdVentures
Overview
ITV AdVentures Invest is the corporate venture capital arm of ITV based in London, United Kingdom. The firm seeks to invest in early-stage and growth-stage companies operating in the consumer sector across United Kingdom . ITV AdVentures Invest is a Media for Equity programme which sees ITV take minority stakes in early stage digital and direct-to-consumer businesses, alongside venture capital investment, in return for advertising inventory across ITV's range of market-leading channels and ITVX .
Investments
| Company | Date | Stage | Lead |
|---|---|---|---|
| Carwow | Mar 2022 | Strategic | - |
| THIS | Sep 2023 | Corporate Funding | - |
| ufurnish.com | Jan 2025 | VC Round | Lead |
| PitPat | May 2023 | Corporate Funding | Lead |
| Feel | Aug 2021 | Convertible Debt | Lead |
Sector & Stage Mix
Industry, funding stage, and valuation band breakdowns.
FAQ
Where is ITV AdVentures based?
ITV AdVentures is headquartered in London, England, United Kingdom.
When was ITV AdVentures founded?
ITV AdVentures was founded in 2020.
How many portfolio companies does ITV AdVentures have?
ITV AdVentures has 5 portfolio companies in Caplight's dataset.
What are some companies in ITV AdVentures's portfolio?
Portfolio companies visible on Caplight include Carwow, THIS, ufurnish.com, PitPat, Feel.
What was ITV AdVentures's most recent investment shown here?
ITV AdVentures's most recent investment in this portfolio sample was in ufurnish.com in 2025.
What sectors does ITV AdVentures focus on?
ITV AdVentures focuses on Consumer & Commerce, Consumer & Commerce, Consumer & Commerce, Consumer & Commerce, Consumer & Commerce, Healthcare & Life Sciences, Mobility, Transportation & Logistics, Healthcare & Life Sciences.
What company stages does ITV AdVentures focus on?
Stage focus information for ITV AdVentures is not publicly available.
What is ITV AdVentures's AUM?
ITV AdVentures's assets under management are estimated between $50.0M and $100.0M.