G9 Ventures
Overview
G9 Ventures is a private fund focused on investing in generation-defining brands that empower consumers to live, look, and feel better . The firm applies this 'better-for-you' thesis across beauty, wellness, health, and community sub-sectors within the consumer ecosystem . As a permanent capital vehicle, G9 offers a uniquely long investment horizon, aligning incentives with founders and management teams by being true long-term partners . G9 primarily meets founders early, writing initial checks during Seed or Series A funding rounds and continuing to partner as the business matures . The team also assesses later-stage growth equity opportunities (Series B through pre-IPO) for companies aligned with the firm's thesis and showing significant upside potential .
Investments
| Company | Date | Stage | Lead |
|---|---|---|---|
| Function Health | Jun 2024 | Series A | Co-investor |
| Cart.com | Aug 2021 | Series B | Co-investor |
| AG1 | Jan 2022 | VC Round | Co-investor |
| Spanx | Nov 2021 | Private Equity | Co-investor |
| Midi Health | Apr 2024 | Series B | Co-investor |
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Key People
Amy Griffin
Founder And Managing Partner
Anna Doherty
Partner
Sector & Stage Mix
Industry, funding stage, and valuation band breakdowns.
FAQ
Where is G9 Ventures based?
G9 Ventures is headquartered in New York City, New York, United States.
When was G9 Ventures founded?
G9 Ventures was founded in 2017.
How many portfolio companies does G9 Ventures have?
G9 Ventures has 32 portfolio companies in Caplight's dataset.
What are some companies in G9 Ventures's portfolio?
Portfolio companies visible on Caplight include Function Health, Cart.com, AG1, Spanx, Midi Health.
What was G9 Ventures's most recent investment shown here?
G9 Ventures's most recent investment in this portfolio sample was in Function Health in 2024.
What sectors does G9 Ventures focus on?
G9 Ventures focuses on Consumer & Commerce, Consumer & Commerce, Consumer & Commerce, Healthcare & Life Sciences, Consumer & Commerce, Media, Entertainment & Gaming, Healthcare & Life Sciences, Consumer & Commerce, Consumer & Commerce, Consumer & Commerce, Consumer & Commerce, Consumer & Commerce, Healthcare & Life Sciences, Healthcare & Life Sciences, Consumer & Commerce, Consumer & Commerce, Consumer & Commerce, Consumer & Commerce, Consumer & Commerce, Consumer & Commerce, Consumer & Commerce, Consumer & Commerce, Healthcare & Life Sciences, AI, Data & Cloud Infrastructure, Consumer & Commerce, FinTech, Enterprise Software, Healthcare & Life Sciences, Consumer & Commerce, Consumer & Commerce, Consumer & Commerce, Enterprise Software, AI, Data & Cloud Infrastructure, Enterprise Software, Media, Entertainment & Gaming, Mobility, Transportation & Logistics, Media, Entertainment & Gaming, Healthcare & Life Sciences, Enterprise Software, Consumer & Commerce, Media, Entertainment & Gaming, Enterprise Software, Consumer & Commerce, AI, Data & Cloud Infrastructure, Enterprise Software, Media, Entertainment & Gaming, Healthcare & Life Sciences, Media, Entertainment & Gaming, Energy & Sustainability, Energy & Sustainability, Energy & Sustainability, Consumer & Commerce, Consumer & Commerce.
What company stages does G9 Ventures focus on?
G9 Ventures typically invests at the Early stage.
What is G9 Ventures's AUM?
G9 Ventures's assets under management are estimated between $0.0 and $50.0M.