Circana
Overview
Circana is a market research and technology company that provides data, analytics, and advisory services. It was formed in 2023 through the merger of Information Resources, Inc. (IRI) and The NPD Group. The company serves a wide range of industries, including consumer packaged goods, retail, beauty, technology, and foodservice, by tracking consumer behavior and market trends. The provided investment in Stylitics was made by a predecessor company, The NPD Group, prior to the merger.
Portfolio Companies
3
Website
circana.comInvestments
| Company | Date | Stage | Lead |
|---|---|---|---|
| Revuze | Aug 2016 | Seed | Lead |
| Stylitics | Apr 2015 | Series A | Co-investor |
| CivicScience | Aug 2021 | Seed | Co-investor |
Sector & Stage Mix
Industry, funding stage, and valuation band breakdowns.
FAQ
Where is Circana based?
Circana is headquartered in Chicago, Illinois, United States.
When was Circana founded?
Founding year information for Circana is not publicly available.
How many portfolio companies does Circana have?
Circana has 3 portfolio companies in Caplight's dataset.
What are some companies in Circana's portfolio?
Portfolio companies visible on Caplight include Revuze, Stylitics, CivicScience.
What was Circana's most recent investment shown here?
Circana's most recent investment in this portfolio sample was in CivicScience in 2021.
What sectors does Circana focus on?
Circana focuses on AI, Data & Cloud Infrastructure, Enterprise Software, Consumer & Commerce, Enterprise Software, AI, Data & Cloud Infrastructure, AI, Data & Cloud Infrastructure.
What company stages does Circana focus on?
Circana typically invests at the Early stage.