Augment Ventures
Overview
Augment Ventures is a venture capital firm founded in 2011 and based in Ann Arbor, Michigan . The firm invests in early-stage North American companies at the forefront of digital innovation and data utilization, spearheading the transformation of foundational industries . They focus on partnering with mission-oriented founders leading diverse teams . Augment Ventures invests in software, software-enabled hardware, and physical sciences innovations that drive impact in efficiency, sustainability, and health and wellness through products we use at work and home .
Investments
| Company | Date | Stage | Lead |
|---|---|---|---|
| Rivet Industries | Apr 2024 | Seed | Co-investor |
| Purple Style Labs | Sep 2016 | Seed | Lead |
| Secro | May 2025 | Series A | Co-investor |
| Perennial | May 2022 | Series A | Co-investor |
| My Neighbor Alice | Jan 2021 | Secondary | Co-investor |
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Key People
Sonali Vijayavargiya
Founder, Managing Director
Jeffrey Kontulis
Principal
Terese Hunwick
Head, Investor Relations And Compliance, MVCA Venture Fellow
Sector & Stage Mix
Industry, funding stage, and valuation band breakdowns.
FAQ
Where is Augment Ventures based?
Augment Ventures is headquartered in Ann Arbor, Michigan, United States.
When was Augment Ventures founded?
Augment Ventures was founded in 2011.
How many portfolio companies does Augment Ventures have?
Augment Ventures has 21 portfolio companies in Caplight's dataset.
What are some companies in Augment Ventures's portfolio?
Portfolio companies visible on Caplight include Rivet Industries, Purple Style Labs, Secro, Perennial, My Neighbor Alice.
What was Augment Ventures's most recent investment shown here?
Augment Ventures's most recent investment in this portfolio sample was in Secro in 2025.
What sectors does Augment Ventures focus on?
Augment Ventures focuses on Enterprise Software, Consumer & Commerce, Frontier & Industrial Tech, FinTech, Healthcare & Life Sciences, Mobility, Transportation & Logistics, Enterprise Software, Healthcare & Life Sciences, AI, Data & Cloud Infrastructure, Enterprise Software, AI, Data & Cloud Infrastructure, Energy & Sustainability, Enterprise Software, Frontier & Industrial Tech, FinTech, Cybersecurity, Enterprise Software, Frontier & Industrial Tech, Media, Entertainment & Gaming, AI, Data & Cloud Infrastructure, AI, Data & Cloud Infrastructure, Enterprise Software, Enterprise Software, Frontier & Industrial Tech, AI, Data & Cloud Infrastructure, AI, Data & Cloud Infrastructure, Enterprise Software, Enterprise Software, Mobility, Transportation & Logistics, AI, Data & Cloud Infrastructure, Crypto & Web3, Enterprise Software, AI, Data & Cloud Infrastructure, Enterprise Software, AI, Data & Cloud Infrastructure, Enterprise Software, Frontier & Industrial Tech, Enterprise Software, Enterprise Software, Enterprise Software.
What company stages does Augment Ventures focus on?
Augment Ventures typically invests at the Early stage.
What is Augment Ventures's AUM?
Augment Ventures's assets under management are estimated between $50.0M and $100.0M.