American Family Ventures
Overview
American Family Ventures (AFV) is the corporate venture capital arm of American Family Insurance . The firm invests in seed or start-up companies through growth-stage companies and focuses on early-stage investments in emerging technology companies . AFV helps to create category-leading companies that can impact its business and the insurance industry, investing in innovations across all insurance product lines, adjacent vertical markets, and enabling technologies .
Investments
| Company | Date | Stage | Lead |
|---|---|---|---|
| One Inc | May 2017 | Series B Extension | Lead |
| Ledgebrook | Jun 2025 | Series C | - |
| Branch Financial, Inc. | Oct 2024 | Series D | Lead |
| Clearcover | Nov 2022 | Series E | Co-investor |
| Turtlemint | Mar 2021 | Series D | Co-investor |
For institutional investors. Book with your work email.
Key People
Molly Lahr
Investor Relations Director
Amanda Joseph
Principal
CJ Armbrust
Principal
Mary Boersma
Platform Principal
Mike Mansell
Principal
Pat Kneeland
Principal
Aven Gotzion
Portfolio Manager
Stephen Todres
Investor
Tiana P.
Venture Investor
Erika White
Sr Investor Relations Platform Associate
For institutional investors. Book with your work email.
Sector & Stage Mix
Industry, funding stage, and valuation band breakdowns.
FAQ
Where is American Family Ventures based?
American Family Ventures is headquartered in Madison, Wisconsin, United States.
When was American Family Ventures founded?
American Family Ventures was founded in 2010.
How many portfolio companies does American Family Ventures have?
American Family Ventures has 50 portfolio companies in Caplight's dataset.
What are some companies in American Family Ventures's portfolio?
Portfolio companies visible on Caplight include One Inc, Ledgebrook, Branch Financial, Inc., Clearcover, Turtlemint.
What was American Family Ventures's most recent investment shown here?
American Family Ventures's most recent investment in this portfolio sample was in Ledgebrook in 2025.
What sectors does American Family Ventures focus on?
American Family Ventures focuses on FinTech, FinTech, Healthcare & Life Sciences, FinTech, FinTech, Consumer & Commerce, Real Estate & PropTech, Cybersecurity, FinTech, Healthcare & Life Sciences, AI, Data & Cloud Infrastructure, Consumer & Commerce, FinTech, Healthcare & Life Sciences, FinTech, Real Estate & PropTech, Mobility, Transportation & Logistics, Healthcare & Life Sciences, Healthcare & Life Sciences, FinTech, FinTech, AI, Data & Cloud Infrastructure, Consumer & Commerce, FinTech, FinTech, Enterprise Software, FinTech, FinTech, FinTech, Healthcare & Life Sciences, Consumer & Commerce, Healthcare & Life Sciences, FinTech, FinTech, Enterprise Software, AI, Data & Cloud Infrastructure, FinTech, Enterprise Software, Frontier & Industrial Tech, Energy & Sustainability, Enterprise Software, FinTech, Energy & Sustainability, Enterprise Software, Real Estate & PropTech, FinTech, Energy & Sustainability, Frontier & Industrial Tech, Enterprise Software, FinTech, AI, Data & Cloud Infrastructure, Enterprise Software, FinTech, Real Estate & PropTech, Enterprise Software, Healthcare & Life Sciences, Real Estate & PropTech, Frontier & Industrial Tech, Frontier & Industrial Tech, Real Estate & PropTech, Enterprise Software, Frontier & Industrial Tech, Consumer & Commerce, Energy & Sustainability, Enterprise Software, AI, Data & Cloud Infrastructure, FinTech, Enterprise Software, Enterprise Software, Enterprise Software, Media, Entertainment & Gaming, FinTech, Enterprise Software, Enterprise Software, Enterprise Software, Enterprise Software, Energy & Sustainability, Enterprise Software, Consumer & Commerce, AI, Data & Cloud Infrastructure, Enterprise Software, Cybersecurity, Cybersecurity, AI, Data & Cloud Infrastructure, Telecommunications & Networking, Mobility, Transportation & Logistics, Enterprise Software, Consumer & Commerce, FinTech, Enterprise Software, Enterprise Software, Frontier & Industrial Tech, Mobility, Transportation & Logistics, Enterprise Software, AI, Data & Cloud Infrastructure, Consumer & Commerce.
What company stages does American Family Ventures focus on?
American Family Ventures typically invests at the Early stage.
What is American Family Ventures's AUM?
American Family Ventures's assets under management are estimated between $500.0M and $1.0B.