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Ver de Verdad

Ver de Verdad

Private
CuliacánConsumer & Commercehttps://verdeverdad.com/

Last Round

Debt

Sep 30, 2022

Est. Valuation

$5.59M

Total Funding Raised

$11.85M

Momentum

Top 50%

of companies Caplight tracks

Company Overview

Ver de Verdad is a retail company that operates a chain of optical stores in Mexico offering affordable eyewear, contact lenses, and free eye exams.

Sector

Consumer & Commerce

Verticals

D2C Brands, Retail Technology

Business Model

B2C

Customer Profile

Hardware Sales, Services & Consulting

AI Layer

Non-AI

Keywords

prescription eyeglassesoptical retailvision careaffordable eyeweareye examdiscount glassesoptical chainD2C retailbudget opticsoptical stylingaffordable healthcarecontact lenses

Historical Pricing

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Caplight Momentum Score

Proprietary index based on bid/ask volume and sentiment.

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Ver de Verdad Comparables

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Ver de Verdad comparables — related companies by embedding similarity
CompanySimilarityMarket Cap
Ben & Frank
85%
Ópticas Lincoln
80%
Ópticas Kauffman
79%

Ver de Verdad Funding Rounds

Historical fundraising activity

Data table
RoundDateAmount RaisedValuationInvestorsSources
DebtSep 30, 2022
Series BNov 25, 2015
SeedOct 1, 2011

Key People

Founding team and executive leadership

Arturo Estrada Hernández

CFO

Executive Team

Ver de Verdad Investors

Notable investors and investment history

Market signals

Structured signals derived from secondary market and firmographic data.

  • Feb 17, 2026

    Operates over 144 branches across 19 cities in Mexico.

  • Sep 30, 2022

    $4M round led by U.S. International Development Finance Corporation.

Ver de Verdad Filings

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Ver de Verdad filings preview — column headings only; records require access
TypeDateAmount OfferedAmount SoldFilingPagesDownload

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Firmographic Details

HeadquartersCuliacán
Employee Range265
Year Founded2011
Last FundingSep 30, 2022

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