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Vendasta

Vendasta

Private
SaskatoonEnterprise Softwarehttps://www.vendasta.com/

Last Round

Series E

Oct 11, 2023

Est. Valuation

$160M

Total Funding Raised

$159.56M

Momentum

Top 50%

of companies Caplight tracks

Company Overview

Vendasta is a software company that provides an AI-powered platform for channel partners to sell digital marketing, sales, and operational solutions to small and medium-sized businesses.

Sector

Enterprise Software

Verticals

CRM, Marketing, Workflow Automation, Sales Enablement

Business Model

B2B2C

Customer Profile

Subscription SaaS, Marketplace Commission, Services & Consulting

AI Layer

Application

Keywords

channel management softwarewhite-label platformAI employeesdigital marketplaceSaaS ecosystemsales automationmarketing automationcustomer relationship managementCRMwhite-label fulfillmentAI workforceB2B2C platformdigital agency toolsSMB softwareagency-in-a-box

Historical Pricing

Historical view of private secondary pricing and transaction trends.

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Caplight Momentum Score

Proprietary index based on bid/ask volume and sentiment.

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Vendasta Comparables

Compare Vendasta with similar companies based on industry and business-model similarity.

Vendasta comparables — related companies by embedding similarity
CompanySimilarityMarket Cap
HighLevel
85%
AppDirect
77%
AdCellerant
76%

Vendasta Funding Rounds

Historical fundraising activity

Data table
RoundDateAmount RaisedValuationInvestorsSources
Series EOct 11, 2023
Series DMay 27, 2021
Series CJul 17, 2019
DebtNov 28, 2018
DebtDec 16, 2016
Series B
Mar 18, 2013

Key People

Founding team and executive leadership

Jeff Tomlin

Co-Founder and CMO

Founding Team

Dale Hopkins

Chief Technology Officer

Executive Team

Brian Shelton

Chief Financial Officer

Executive Team

Jacqueline Cook

Chief Operating Officer

Executive Team

Vendasta Investors

Notable investors and investment history

Vendasta investors
InvestorRounds
PFM CapitalSeries C, Series D
FoundrySeries E
Western Economic Diversification CanadaDebt
Nicola WealthSeries D
Canadian Business Growth FundSeries C, Series D
BDC CapitalSeries B
Vanedge CapitalSeries C, Series D, Series B

Market signals

Structured signals derived from secondary market and firmographic data.

  • Apr 21, 2026

    Italiaonline selected to power AI service for 100,000+ SMBs.

  • Mar 22, 2026

    Invited to join early access programs for multiple GCP technologies.

Recent news

Latest coverage and updates

  • launchesSep 22, 2026

    Vendasta launched Easy AI Onboarding & Self-Serve Upgrades on Sep 22nd '26.

  • launchesAug 14, 2026

    Vendasta launched Trust Center on Aug 14th '26.

  • launchesJul 29, 2026

    Vendasta launched AI Social Media Manager and AI Blogger on Jul 29th '26.

  • receives_awardJul 22, 2026

    Vendasta received award People + AI Pioneer Award on Jul 23rd '26.

  • receives_awardJul 22, 2026

    Vendasta received award 2026 Lattice People Success Award on Jul 23rd '26.

Vendasta Filings

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Vendasta filings preview — column headings only; records require access
TypeDateAmount OfferedAmount SoldFilingPagesDownload

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Frequently Asked Questions

Common questions about Vendasta's valuation, stock price, and market status.

Is Vendasta a public or private company?

Vendasta is a private company.

What is the current stock price of Vendasta?

Vendasta is a private company with no public stock price. No recent secondary market data is available.

How much is Vendasta worth (valuation)?

Valuation information for Vendasta is not publicly available.

Can I buy Vendasta stock?

Vendasta shares may be available on secondary markets subject to transfer restrictions. Caplight facilitates secondary market transactions for accredited investors. Visit https://www.caplight.com to learn more.

When was Vendasta's last funding round?

Vendasta's most recent funding round was Series E on October 11, 2023.

Who are the main investors in Vendasta?

Key investors in Vendasta include PFM Capital, Foundry, Western Economic Diversification Canada, Canadian Business Growth Fund, Vanedge Capital.

Will Vendasta IPO soon?

No public IPO plans have been announced for Vendasta.

How can I track Vendasta secondary market activity?

Caplight tracks bids, offers, and trades for private companies. Visit https://www.caplight.com to monitor Vendasta's secondary market activity and sign up for updates.

Firmographic Details

HeadquartersSaskatoon
Employee Range738
Year Founded2008
Last FundingOct 11, 2023

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