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Vendasta

Vendasta

Private
SaskatoonEnterprise Softwarehttps://vendasta.com

Last Round

Series E

Oct 11, 2023

Est. Valuation

$160M

Total Funding Raised

$159.56M

Momentum

Top 50%

of companies Caplight tracks

Company Overview

Vendasta operates in Enterprise Software and is based in Saskatoon. Its latest recorded funding round was a Series E round in October 2023.

Vendasta is a software company that provides an AI-powered platform for channel partners to sell digital marketing, sales, and operational solutions to small and medium-sized businesses.

Sector

Enterprise Software

Verticals

CRM, Marketing, Workflow Automation, NLP & Conversational AI, Digital Advertising

Business Model

B2B2C

Customer Profile

Subscription SaaS, Marketplace Commission, Services & Consulting

AI Layer

Application

Historical Pricing

Historical view of private secondary pricing and transaction trends.

Pricing history

Caplight clients see full MarketPrice™ history and secondary transactions.

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Caplight Momentum Score

Proprietary index based on bid/ask volume and sentiment.

Momentum history

Caplight clients track how buyer interest and sentiment change over time.

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Vendasta Comparables

Compare Vendasta with similar companies based on industry and business-model similarity.

Vendasta comparables — related companies by embedding similarity
CompanySimilarityMarket Cap
HighLevel
85%
AppDirect
77%
AdCellerant
76%
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Vendasta Funding Rounds

Historical fundraising activity

Data table
RoundDateAmount RaisedValuationInvestorsSources
Series EOct 11, 2023
Series DMay 27, 2021
Series CJul 17, 2019
DebtNov 28, 2018
DebtDec 16, 2016
Series B
Mar 18, 2013
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Key People

Founding team and executive leadership

Jeff Tomlin

Co-Founder and CMO

Founding Team

Dale Hopkins

Chief Technology Officer

Executive Team

Brian Shelton

Chief Financial Officer

Executive Team

Jacqueline Cook

Chief Operating Officer

Executive Team

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Vendasta Investors

Notable investors and investment history

Vendasta investors
InvestorRounds
PFM CapitalSeries C, Series D
FoundrySeries E
Western Economic Diversification CanadaDebt
Nicola WealthSeries D
Canadian Business Growth FundSeries C, Series D
BDC CapitalSeries B
Vanedge CapitalSeries C, Series D, Series B
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Market signals

Structured signals derived from secondary market and firmographic data.

  • Apr 21, 2026

    Italiaonline selected to power AI service for 100,000+ SMBs.

  • Mar 22, 2026

    Invited to join early access programs for multiple GCP technologies.

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Recent news

Latest coverage and updates

  • launchesOct 29, 2026

    Vendasta launches Blueprints, a library of ready-made AI Workforce setups that partners can apply, adapt, version, and roll out to local businesses, in Canada on Oct 29th '26.

  • launchesSep 22, 2026

    Vendasta launches Easy AI Onboarding & Self-Serve Upgrades with general availability in Saskatchewan on Sep 22nd '26, giving channel partners an automatically built live starter website, trained AI receptionist, and business visibility audit before clients pay or log in.

  • launchesAug 14, 2026

    Vendasta launches Trust Center, a transparent, self-service security portal that streamlines vendor risk assessments and accelerates sales cycles for its global partner ecosystem, in Canada on Aug 14th '26.

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Vendasta Filings

Explore SEC and related filing metadata, where available.

Vendasta filings preview — column headings only; records require access
TypeDateAmount OfferedAmount SoldFilingPagesDownload

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Frequently Asked Questions

Common questions about Vendasta's valuation, stock price, and market status.

Is Vendasta a public or private company?

Vendasta is a private company.

What is the current stock price of Vendasta?

Vendasta is a private company, so its shares have no public market price. Caplight tracks Vendasta's secondary market activity and provides MarketPrice™ estimates of its share price to Caplight users.

How much is Vendasta worth (valuation)?

Vendasta's valuation is estimated at $160.0M based on funding round data.

Can I buy Vendasta stock?

Vendasta shares may be available on secondary markets subject to transfer restrictions. Caplight facilitates secondary market transactions for accredited investors.

When was Vendasta's last funding round?

Vendasta's most recent funding round was Series E on October 11, 2023.

Who are the main investors in Vendasta?

Key investors in Vendasta include PFM Capital, Foundry, Western Economic Diversification Canada, Canadian Business Growth Fund, Vanedge Capital.

Will Vendasta IPO soon?

No public IPO plans have been announced for Vendasta.

How can I track Vendasta secondary market activity?

Caplight tracks bids, offers, and trades in Vendasta's shares on secondary markets.

Firmographic Details

HeadquartersSaskatoon
Employee Range740
Year Founded2008
Last FundingOct 11, 2023

Institutional Data Access

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