Upstock
PrivateLast Round
Seed
Feb 7, 2024
Total Funding Raised
$11.9M
Company Overview
Upstock operates in Consumer & Commerce and is based in Wellington. Its latest recorded funding round was a Seed round in February 2024.
Upstock is a software company that provides a digital wholesale ordering and logistics platform for the foodservice, hospitality, and FMCG sectors.
Sector
Consumer & Commerce
Verticals
Supply Chain, E-commerce, Vertical SaaS, Workflow Automation, Digital Payments
Business Model
B2B
Customer Profile
Usage-Based SaaS, Freemium
AI Layer
Application
Historical Pricing
Historical view of private secondary pricing and transaction trends.
Upstock Comparables
Compare Upstock with similar companies based on industry and business-model similarity.
| Company | Similarity | Market Cap |
|---|---|---|
| Ordermentum | 85% | |
| BlueCart | 84% | |
| FoodByUs | 84% |
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Upstock Funding Rounds
Historical fundraising activity
| Round | Date | Amount Raised | Valuation | Investors | Sources |
|---|---|---|---|---|---|
| Seed | Feb 7, 2024 | ||||
| Seed | Jun 28, 2022 | ||||
| Seed | Sep 15, 2020 |
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Key People
Founding team and executive leadership
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Upstock Investors
Notable investors and investment history
| Investor | Rounds |
|---|---|
| Icehouse Ventures | Seed |
| NZVC | Seed |
| K1W1 | Seed |
| Awesome Ventures | Seed |
| Possible Ventures | Seed |
| Enterprise Angels | Seed |
Market signals
Structured signals derived from secondary market and firmographic data.
- Jan 24, 2026
Monthly visitors grew 34% MoM, reaching 53.6K.
- Mar 21, 2024
Grew 15% QoQ, from 33 to 38 employees.
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Upstock Filings
Explore SEC and related filing metadata, where available.
| Type | Date | Amount Offered | Amount Sold | Filing | Pages | Download |
|---|
Filing documents are not displayed on this public page. Request access to learn about available coverage.
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Frequently Asked Questions
Common questions about Upstock's valuation, stock price, and market status.
Is Upstock a public or private company?
Upstock is a private company.
What is the current stock price of Upstock?
Upstock is a private company, so its shares have no public market price. Caplight tracks Upstock's secondary market activity and provides MarketPrice™ estimates of its share price to Caplight users.
How much is Upstock worth (valuation)?
Valuation information for Upstock is not publicly available.
Can I buy Upstock stock?
Upstock shares may be available on secondary markets subject to transfer restrictions. Caplight facilitates secondary market transactions for accredited investors.
When was Upstock's last funding round?
Upstock's most recent funding round was Seed on February 7, 2024.
Who are the main investors in Upstock?
Key investors in Upstock include Icehouse Ventures, Possible Ventures.
Will Upstock IPO soon?
No public IPO plans have been announced for Upstock.
How can I track Upstock secondary market activity?
Caplight tracks bids, offers, and trades in Upstock's shares on secondary markets.