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Upside

Upside

Private
San Francisco, CaliforniaConsumer & Commercehttps://upside.tech/

Last Round

Seed

May 1, 2025

Total Funding Raised

$2.37M

Momentum

Top 25%

of companies Caplight tracks

Company Overview

Upside is a business/productivity software company that provides a platform offering revenue attribution and intelligence solutions for B2B companies.

Sector

Consumer & Commerce

Verticals

Retail Technology, Digital Payments, Personal Finance, Mobile Commerce

Business Model

B2B2C

Customer Profile

Marketplace Commission, Revenue Share

AI Layer

Infrastructure

Keywords

cash-back rewardsretail technologydigital marketplacecustomer acquisitionloyalty programAPI platformwhite-label APIdata-driven personalizationB2B2Cmobile commerceperformance marketinggrowth marketingaffiliate marketingfintech

Historical Pricing

Historical view of private secondary pricing and transaction trends.

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Caplight Momentum Score

Proprietary index based on bid/ask volume and sentiment.

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Upside Comparables

Compare Upside with similar companies based on industry and business-model similarity.

Upside comparables — related companies by embedding similarity
CompanySimilarityMarket Cap
Neptune Retail Solutions
71%
Fetch
69%
Ibotta
68%

Upside Funding Rounds

Historical fundraising activity

Data table
RoundDateAmount RaisedValuationInvestorsSources
SeedMay 1, 2025
SeedJul 13, 2021
AcceleratorSep 1, 2020

Upside Investors

Notable investors and investment history

Upside investors
InvestorRounds
TechstarsSeed, Accelerator
Pivotal VenturesAccelerator
Triple Impact CapitalSeed
HICO VenturesSeed
Freestyle VenturesSeed

Market signals

Structured signals derived from secondary market and firmographic data.

  • Jul 20, 2026

    Open roles increased to 6, representing 43% of headcount.

  • Dec 6, 2025

    Added Ketch Kloud, Inc. as a customer.

Upside Filings

Explore SEC and related filing metadata, where available.

Upside filings preview — column headings only; records require access
TypeDateAmount OfferedAmount SoldFilingPagesDownload

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Frequently Asked Questions

Common questions about Upside's valuation, stock price, and market status.

Is Upside a public or private company?

Upside is a private company.

What is the current stock price of Upside?

Upside is a private company with no public stock price. No recent secondary market data is available.

How much is Upside worth (valuation)?

Valuation information for Upside is not publicly available.

Can I buy Upside stock?

Upside shares may be available on secondary markets subject to transfer restrictions. Caplight facilitates secondary market transactions for accredited investors. Visit https://www.caplight.com to learn more.

When was Upside's last funding round?

Upside's most recent funding round was Seed on July 13, 2021.

Who are the main investors in Upside?

Key investors in Upside include Techstars, Triple Impact Capital, Freestyle Ventures.

Will Upside IPO soon?

No public IPO plans have been announced for Upside.

How can I track Upside secondary market activity?

Caplight tracks bids, offers, and trades for private companies. Visit https://www.caplight.com to monitor Upside's secondary market activity and sign up for updates.

Firmographic Details

HeadquartersSan Francisco, California
Employee Range13
Year Founded2024
Last FundingMay 1, 2025

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