Upside
PrivateLast Round
Series D
Apr 26, 2022
Est. Valuation
$1.5B
Total Funding Raised
$256M
Momentum
Top 10%
of companies Caplight tracks
Company Overview
Upside is a retail technology company that operates a platform offering personalized cashback promotions to consumers for everyday purchases, helping businesses increase their profitability.
Sector
Consumer & Commerce
Verticals
Retail Technology, Digital Payments, Personal Finance, Marketing
Business Model
B2B2C
Customer Profile
Marketplace Commission, Data as a Service
AI Layer
Application
Keywords
Historical Pricing
Historical view of private secondary pricing and transaction trends.
Upside Comparables
Compare Upside with similar companies based on industry and business-model similarity.
Upside Funding Rounds
Historical fundraising activity
| Round | Date | Amount Raised | Valuation | Investors | Sources |
|---|---|---|---|---|---|
| Series D | Apr 26, 2022 | ||||
| Debt | Apr 26, 2022 | ||||
| Series C | Sep 1, 2020 | ||||
| Series B | Oct 1, 2018 | ||||
| Seed | Nov 27, 2015 |
Key People
Founding team and executive leadership
Upside Investors
Notable investors and investment history
| Investor | Rounds |
|---|---|
| Builders VC | Debt, Series D |
| Formation 8 | Seed |
| General Catalyst | Debt, Series D |
| Bessemer Venture Partners | Debt, Series D, Series C |
Market signals
Structured signals derived from secondary market and firmographic data.
- May 30, 2026
Platform now includes approximately 175,000 retail locations.
- May 30, 2026
Job posting discloses that the company has millions of users.
Upside Filings
Explore SEC and related filing metadata, where available.
| Type | Date | Amount Offered | Amount Sold | Filing | Pages | Download |
|---|
Filing documents are not displayed on this public page. Request access to learn about available coverage.
Request accessFrequently Asked Questions
Common questions about Upside's valuation, stock price, and market status.
Is Upside a public or private company?
Upside is a private company.
What is the current stock price of Upside?
Upside is a private company with no public stock price. No recent secondary market data is available.
How much is Upside worth (valuation)?
Upside's valuation is estimated at $1.5B based on funding round data.
Can I buy Upside stock?
Upside shares may be available on secondary markets subject to transfer restrictions. Caplight facilitates secondary market transactions for accredited investors. Visit https://www.caplight.com to learn more.
When was Upside's last funding round?
Upside's most recent funding round was Series A on April 26, 2022.
Who are the main investors in Upside?
Key investors in Upside include General Catalyst, Aquiline Capital Partners.
Will Upside IPO soon?
No public IPO plans have been announced for Upside.
How can I track Upside secondary market activity?
Caplight tracks bids, offers, and trades for private companies. Visit https://www.caplight.com to monitor Upside's secondary market activity and sign up for updates.