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UpChoose

UpChoose

Private
San Francisco, CaliforniaConsumer & Commercehttps://upchoose.com/

Last Round

Crowdfunding

May 1, 2021

Total Funding Raised

$270,245

Momentum

Top 50%

of companies Caplight tracks

Company Overview

UpChoose operates in Consumer & Commerce and is based in San Francisco, California. Its latest recorded funding round was a Crowdfunding round in May 2021.

UpChoose is a retail company that provides a subscription service for organic, sustainable baby clothing.

Sector

Consumer & Commerce

Verticals

Circular Economy, D2C Brands, Subscription Commerce, Fashion & Beauty, E-commerce

Business Model

B2C

Customer Profile

Subscription SaaS

AI Layer

Non-AI

Historical Pricing

Historical view of private secondary pricing and transaction trends.

Pricing history

Caplight clients see full MarketPrice™ history and secondary transactions.

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Caplight Momentum Score

Proprietary index based on bid/ask volume and sentiment.

Momentum history

Caplight clients track how buyer interest and sentiment change over time.

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UpChoose Comparables

Compare UpChoose with similar companies based on industry and business-model similarity.

UpChoose comparables — related companies by embedding similarity
CompanySimilarityMarket Cap
Rent a Romper
94%
Bundlee
88%
Conscious Koala
85%
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UpChoose Funding Rounds

Historical fundraising activity

Data table
RoundDateAmount RaisedValuationInvestorsSources
CrowdfundingMay 1, 2021
GrantSep 26, 2019
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Key People

Founding team and executive leadership

Ali El Idrissi

Founder & CEO

Founding Team

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Market signals

Structured signals derived from secondary market and firmographic data.

  • Jun 20, 2026

    Monthly visitors increased 38% MoM.

  • Mar 4, 2026

    Monthly visitors grew 50% MoM, reaching 8.1K.

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UpChoose Filings

Explore SEC and related filing metadata, where available.

UpChoose filings preview — column headings only; records require access
TypeDateAmount OfferedAmount SoldFilingPagesDownload

Filing documents are not displayed on this public page. Request access to learn about available coverage.

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Frequently Asked Questions

Common questions about UpChoose's valuation, stock price, and market status.

Is UpChoose a public or private company?

UpChoose is a private company.

What is the current stock price of UpChoose?

UpChoose is a private company, so its shares have no public market price. Caplight tracks UpChoose's secondary market activity and provides MarketPrice™ estimates of its share price to Caplight users.

How much is UpChoose worth (valuation)?

Valuation information for UpChoose is not publicly available.

Can I buy UpChoose stock?

UpChoose shares may be available on secondary markets subject to transfer restrictions. Caplight facilitates secondary market transactions for accredited investors.

When was UpChoose's last funding round?

UpChoose's most recent funding round was Crowdfunding on May 1, 2021.

Who are the main investors in UpChoose?

Investor information for UpChoose is not publicly disclosed.

Will UpChoose IPO soon?

No public IPO plans have been announced for UpChoose.

How can I track UpChoose secondary market activity?

Caplight tracks bids, offers, and trades in UpChoose's shares on secondary markets.

Firmographic Details

HeadquartersSan Francisco, California
Employee Range2
Year Founded2016
Last FundingMay 1, 2021

Institutional Data Access

Join leading institutional investors using Caplight to access private market data, discover pricing, and execute secondary block trades.

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