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UpChoose

UpChoose

Private
San Francisco, CaliforniaConsumer & Commercehttps://upchoose.com/

Last Round

Crowdfunding

May 1, 2021

Total Funding Raised

$270,245

Momentum

Top 25%

of companies Caplight tracks

Company Overview

UpChoose is a retail company that provides a subscription service for organic, sustainable baby clothing.

Sector

Consumer & Commerce

Verticals

Circular Economy, D2C Brands, Subscription Commerce, Fashion & Beauty

Business Model

B2C

Customer Profile

Subscription SaaS

AI Layer

Non-AI

Keywords

circular economybaby clothing rentalsubscription boxsustainable baby clothesorganic baby clothingbaby wardrobeD2Cdirect-to-consumerclothing resalebaby gear rentalsubscription commerceslow fashiontextile waste reductionrecommerce

Historical Pricing

Historical view of private secondary pricing and transaction trends.

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Caplight Momentum Score

Proprietary index based on bid/ask volume and sentiment.

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Track how buyer interest and sentiment changes over time.

UpChoose Comparables

Compare UpChoose with similar companies based on industry and business-model similarity.

UpChoose comparables — related companies by embedding similarity
CompanySimilarityMarket Cap
Rent a Romper
94%
Bundlee
88%
Conscious Koala
85%

UpChoose Funding Rounds

Historical fundraising activity

Data table
RoundDateAmount RaisedValuationInvestorsSources
CrowdfundingMay 1, 2021
GrantSep 26, 2019

Key People

Founding team and executive leadership

Ali El Idrissi

Founder & CEO

Founding Team

Market signals

Structured signals derived from secondary market and firmographic data.

  • Jun 20, 2026

    Monthly visitors increased 38% MoM.

  • Mar 4, 2026

    Monthly visitors grew 50% MoM, reaching 8.1K.

UpChoose Filings

Explore SEC and related filing metadata, where available.

UpChoose filings preview — column headings only; records require access
TypeDateAmount OfferedAmount SoldFilingPagesDownload

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Frequently Asked Questions

Common questions about UpChoose's valuation, stock price, and market status.

Is UpChoose a public or private company?

UpChoose is a private company.

What is the current stock price of UpChoose?

UpChoose is a private company with no public stock price. No recent secondary market data is available.

How much is UpChoose worth (valuation)?

Valuation information for UpChoose is not publicly available.

Can I buy UpChoose stock?

UpChoose shares may be available on secondary markets subject to transfer restrictions. Caplight facilitates secondary market transactions for accredited investors. Visit https://www.caplight.com to learn more.

When was UpChoose's last funding round?

UpChoose's most recent funding round was Crowdfunding on May 1, 2021.

Who are the main investors in UpChoose?

Investor information for UpChoose is not publicly disclosed.

Will UpChoose IPO soon?

No public IPO plans have been announced for UpChoose.

How can I track UpChoose secondary market activity?

Caplight tracks bids, offers, and trades for private companies. Visit https://www.caplight.com to monitor UpChoose's secondary market activity and sign up for updates.

Firmographic Details

HeadquartersSan Francisco, California
Employee Range2
Year Founded2016
Last FundingMay 1, 2021

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