UFL
PrivateLast Round
Growth Equity
Jul 31, 2025
Est. Valuation
$1.12M
Company Overview
The United Football League (UFL) is a professional American spring football league that resulted from the merger of the XFL and the USFL. The league's inaugural season was in 2024. It is positioned as a premier spring football platform, providing a stage for players and entertainment for fans during the NFL's offseason. The UFL consists of eight teams, divided into the USFL and XFL conferences. The league is owned by a consortium that includes Fox Corporation, RedBird Capital Partners, Dany Garcia, and Dwayne "The Rock" Johnson. Games are broadcast on major networks such as ABC, ESPN, and Fox. The league aims to be a hub for football innovation and player development, with a number of its players signing with NFL teams.
Sector
Media, Entertainment & Gaming
Verticals
News & Media, Sports & Fitness, Streaming Platforms
Business Model
B2B
Customer Profile
Data as a Service, Revenue Share
AI Layer
Non-AI
Keywords
Historical Pricing
Historical view of private secondary pricing and transaction trends.
UFL Comparables
Compare UFL with similar companies based on industry and business-model similarity.
| Company | Similarity | Market Cap |
|---|---|---|
| Women's National Football Conference | 77% | |
| Arena Football One | 74% | |
| Major League Rugby | 73% |
UFL Funding Rounds
Historical fundraising activity
| Round | Date | Amount Raised | Valuation | Investors | Sources |
|---|---|---|---|---|---|
| Growth Equity | Jul 31, 2025 | ||||
| Private Equity | Jul 1, 2025 | ||||
| VC Round | Dec 12, 2023 | ||||
| M&A | Apr 4, 2019 | ||||
| Series A | Feb 11, 2016 | ||||
Seed | Jun 18, 2013 |
UFL Investors
Notable investors and investment history
| Investor | Rounds |
|---|---|
| Cristiano Ronaldo | VC Round |
| True Global Ventures | Seed |
| RedBird Capital Partners | Private Equity, Growth Equity |
Market signals
Structured signals derived from secondary market and firmographic data.
- Mar 27, 2026
2026 season will kick off on March 27, 2026.
- Mar 10, 2026
Partnered with Vokol, Inc. to transform automated audio into sponsor assets.
UFL Filings
Explore SEC and related filing metadata, where available.
| Type | Date | Amount Offered | Amount Sold | Filing | Pages | Download |
|---|
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