SURI
PrivateLast Round
Series A
Mar 12, 2024
Total Funding Raised
$11.08M
Momentum
Top 5%
of companies Caplight tracks
Company Overview
SURI operates in Consumer & Commerce and is based in London. Its latest recorded funding round was a Series A round in March 2024.
SURI is a sustainable personal care company that designs and sells eco-friendly, repairable sonic electric toothbrushes with recyclable, plant-based brush heads.
Sector
Consumer & Commerce
Verticals
D2C Brands, Consumer Electronics, Circular Economy, Subscription Commerce
Business Model
B2C
Customer Profile
Hardware Sales, Hardware + Subscription
AI Layer
Non-AI
Historical Pricing
Historical view of private secondary pricing and transaction trends.
SURI Comparables
Compare SURI with similar companies based on industry and business-model similarity.
| Company | Similarity | Market Cap |
|---|---|---|
| Quip | 85% | |
| Spotlight Oral Care | 83% | |
| Ordo | 82% |
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SURI Funding Rounds
Historical fundraising activity
| Round | Date | Amount Raised | Valuation | Investors | Sources |
|---|---|---|---|---|---|
| Series A | Mar 12, 2024 | ||||
| Seed | Oct 31, 2022 |
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Key People
Founding team and executive leadership
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SURI Investors
Notable investors and investment history
| Investor | Rounds |
|---|---|
| Salica Investments | Series A, Seed, Pre Seed |
| DMG Ventures | Series A |
| V3 Ventures | Series A |
| JamJar Investments | Seed, Series A |
| Hambro Perks Ltd. | Series A, Seed |
| DMGT | Series A |
Market signals
Structured signals derived from secondary market and firmographic data.
- Aug 7, 2026
Won the Marie Claire Sustainability Award.
- Aug 7, 2026
Won a Red Dot Design Award.
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SURI Filings
Explore SEC and related filing metadata, where available.
| Type | Date | Amount Offered | Amount Sold | Filing | Pages | Download |
|---|
Filing documents are not displayed on this public page. Request access to learn about available coverage.
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Frequently Asked Questions
Common questions about SURI's valuation, stock price, and market status.
Is SURI a public or private company?
SURI is a private company.
What is the current stock price of SURI?
SURI is a private company, so its shares have no public market price. Caplight tracks SURI's secondary market activity and provides MarketPrice™ estimates of its share price to Caplight users.
How much is SURI worth (valuation)?
Valuation information for SURI is not publicly available.
Can I buy SURI stock?
SURI shares may be available on secondary markets subject to transfer restrictions. Caplight facilitates secondary market transactions for accredited investors.
When was SURI's last funding round?
SURI's most recent funding round was Series A on March 12, 2024.
Who are the main investors in SURI?
Key investors in SURI include V3 Ventures, JamJar Investments.
Will SURI IPO soon?
No public IPO plans have been announced for SURI.
How can I track SURI secondary market activity?
Caplight tracks bids, offers, and trades in SURI's shares on secondary markets.