True Fit
PrivateLast Round
VC Round
Dec 6, 2021
Est. Valuation
$275M
Total Funding Raised
$102M
Company Overview
True Fit operates in AI, Data & Cloud Infrastructure and is based in Boston, Massachusetts. Its latest recorded funding round was a VC Round in December 2021.
True Fit is a retail technology company that offers a footwear and apparel personalization platform that leverages AI to enhance the shopping experience by providing brands and retailers with tailored insights and recommendations based on individual customer preferences.
Sector
AI, Data & Cloud Infrastructure
Verticals
E-commerce, Personalization, Fashion & Beauty, NLP & Conversational AI
Business Model
B2B2C
Customer Profile
Subscription SaaS, Usage-Based SaaS, Data as a Service
AI Layer
Application
Historical Pricing
Historical view of private secondary pricing and transaction trends.
True Fit Comparables
Compare True Fit with similar companies based on industry and business-model similarity.
| Company | Similarity | Market Cap |
|---|---|---|
| Fit Analytics | 88% | |
| Virtusize | 85% | |
| Secret Sauce Partners | 81% |
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True Fit Funding Rounds
Historical fundraising activity
| Round | Date | Amount Raised | Valuation | Investors | Sources |
|---|---|---|---|---|---|
| VC Round | Dec 6, 2021 | ||||
| Series C | Jan 15, 2018 | ||||
| Series B | Jul 13, 2016 | ||||
| Series A | Jan 13, 2015 | ||||
| Series A | Jul 14, 2011 | ||||
Seed | Apr 1, 2011 |
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Key People
Founding team and executive leadership
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True Fit Investors
Notable investors and investment history
| Investor | Rounds |
|---|---|
| Georgian | VC Round, Series C |
| Cross Creek Advisors | Series C |
| Guggenheim Investments | Series A |
| Intel Capital | Series B, VC Round, Series C |
| Promus Ventures | Series A |
| Signal Peak Ventures | VC Round, Series C, Series B, Series A |
| Breakaway Ventures | Series A, Seed |
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Market signals
Structured signals derived from secondary market and firmographic data.
- Mar 8, 2026
Added Silver Jeans Co, an apparel company, as a customer.
- Mar 8, 2026
Added Walmart as a customer in the retail sector.
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Recent news
Latest coverage and updates
- partners_withSep 21, 2026
True Fit and Glance collaborate to integrate personalized size and fit recommendations into an agentic commerce experience, combining conversational product discovery and generative virtual try-on with fit intelligence in Massachusetts and California on Sep 21st '26.
- identified_as_competitor_ofAug 29, 2026
Dealroom identifies True Fit and Bloomreach, Inc. as competing shopping-personalisation approaches, distinguishing their retailer-level context from eComID’s cross-brand Shopping Passport model.
- has_revenueAug 10, 2026
In 2025, True Fit records $13.4M in estimated annual revenue.
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True Fit Filings
Explore SEC and related filing metadata, where available.
| Type | Date | Amount Offered | Amount Sold | Filing | Pages | Download |
|---|
Filing documents are not displayed on this public page. Request access to learn about available coverage.
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Frequently Asked Questions
Common questions about True Fit's valuation, stock price, and market status.
Is True Fit a public or private company?
True Fit is a private company.
What is the current stock price of True Fit?
True Fit is a private company, so its shares have no public market price. Caplight tracks True Fit's secondary market activity and provides MarketPrice™ estimates of its share price to Caplight users.
How much is True Fit worth (valuation)?
True Fit's valuation is estimated at $275.0M based on funding round data.
Can I buy True Fit stock?
True Fit shares may be available on secondary markets subject to transfer restrictions. Caplight facilitates secondary market transactions for accredited investors.
When was True Fit's last funding round?
True Fit's most recent funding round was VC Round on December 6, 2021.
Who are the main investors in True Fit?
Key investors in True Fit include Georgian, Promus Ventures, Signal Peak Ventures, Jump Capital.
Will True Fit IPO soon?
No public IPO plans have been announced for True Fit.
How can I track True Fit secondary market activity?
Caplight tracks bids, offers, and trades in True Fit's shares on secondary markets.