Skip to main content
Caplight Logo









Traction Ag

Traction Ag

Private
Auburn, IndianaEnterprise Softwarehttps://tractionag.com/

Last Round

Debt

Mar 13, 2026

Total Funding Raised

$19M

Momentum

Top 25%

of companies Caplight tracks

Company Overview

Traction Ag is an agricultural technology company that provides a cloud-based farm management and accounting software platform designed to integrate financial records with field operations for improved profitability analysis.

Sector

Enterprise Software

Verticals

Accounting & Expense, Vertical SaaS, Enterprise Resource Planning

Business Model

B2B

Customer Profile

Subscription SaaS

AI Layer

Non-AI

Keywords

farm accounting softwarefarm management softwareagtechagribusiness softwarefarm bookkeepingvertical SaaSfarm financial managementagricultural accountingfarm ERPcloud-based accountingfarm payrollag retail integrationfield-level profitabilityfarm data management

Historical Pricing

Historical view of private secondary pricing and transaction trends.

Unlock Pricing Charts

Sign up to view complete historical pricing and secondary transactions.

Caplight Momentum Score

Proprietary index based on bid/ask volume and sentiment.

View Momentum History

Track how buyer interest and sentiment changes over time.

Traction Ag Comparables

Compare Traction Ag with similar companies based on industry and business-model similarity.

Traction Ag comparables — related companies by embedding similarity
CompanySimilarityMarket Cap
Ambrook
88%
FarmRaise
81%
Figured
77%

Traction Ag Funding Rounds

Historical fundraising activity

Data table
RoundDateAmount RaisedValuationInvestorsSources
DebtMar 13, 2026
Series AMay 21, 2024
SeedAug 2, 2023
SeedSep 20, 2022

Key People

Founding team and executive leadership

Dustin Sapp

Chief Executive Officer

Executive Team

Dani Stiles

Chief Financial Officer

Executive Team

Hannah Mitchell-Parsons

Chief Operating Officer Integrator

Executive Team

Traction Ag Investors

Notable investors and investment history

Market signals

Structured signals derived from secondary market and firmographic data.

  • Jun 22, 2026

    Monthly visitors increased 82% MoM, reaching 25K.

  • May 17, 2026

    Monthly visitors increased 42% MoM.

Traction Ag Filings

Explore SEC and related filing metadata, where available.

Traction Ag filings preview — column headings only; records require access
TypeDateAmount OfferedAmount SoldFilingPagesDownload

Filing documents are not displayed on this public page. Request access to learn about available coverage.

Request access

Firmographic Details

HeadquartersAuburn, Indiana
Employee Range41
Year Founded2020
Last FundingMar 13, 2026

Institutional Data Access

Join leading institutional investors using Caplight to access private market data, discover pricing, and execute secondary block trades.

Requires verified institutional or accredited status.

See something wrong or outdated?