Trace
PrivateLast Round
Series C
Apr 12, 2022
Est. Valuation
$190M
Total Funding Raised
$68.16M
Momentum
Top 25%
of companies Caplight tracks
Company Overview
Trace operates in Consumer & Commerce and is based in Austin, Texas. Its latest recorded funding round was a Series C round in April 2022.
Trace is a sports technology company that develops an AI-powered platform for automatic game filming, player tracking, and performance analysis for soccer and other sports.
Sector
Consumer & Commerce
Verticals
Sports & Fitness, Sports Analytics, Computer Vision, Subscription Commerce, Content Creation
Business Model
B2B2C
Customer Profile
Hardware + Subscription, Subscription SaaS
AI Layer
Application
Historical Pricing
Historical view of private secondary pricing and transaction trends.
Trace Comparables
Compare Trace with similar companies based on industry and business-model similarity.
| Company | Similarity | Market Cap |
|---|---|---|
| Veo | 90% | |
| Pixellot | 87% | |
| Hudl | 86% |
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Trace Funding Rounds
Historical fundraising activity
| Round | Date | Amount Raised | Valuation | Investors | Sources |
|---|---|---|---|---|---|
| Series C | Apr 12, 2022 | ||||
| Series B | Dec 23, 2019 | ||||
| Series A | Oct 19, 2017 | ||||
| Crowdfunding | Aug 29, 2013 |
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Key People
Founding team and executive leadership
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Trace Investors
Notable investors and investment history
| Investor | Rounds |
|---|---|
| Pelion Venture Partners | Series C |
| AngelList | Crowdfunding |
| Crosscut Ventures | Crowdfunding |
| Intel Education Accelerator | Series A |
| Allegro Venture Partners | Crowdfunding |
| Lakestar | Series C |
| Intel Capital | Series A |
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Market signals
Structured signals derived from secondary market and firmographic data.
- Mar 19, 2026
Partnered with New Jersey Youth Soccer to support the youth soccer community.
- Feb 18, 2026
Over 15,000 AI-powered cameras are deployed worldwide.
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Trace Filings
Explore SEC and related filing metadata, where available.
| Type | Date | Amount Offered | Amount Sold | Filing | Pages | Download |
|---|
Filing documents are not displayed on this public page. Request access to learn about available coverage.
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Frequently Asked Questions
Common questions about Trace's valuation, stock price, and market status.
Is Trace a public or private company?
Trace is a private company.
What is the current stock price of Trace?
Trace is a private company, so its shares have no public market price. Caplight tracks Trace's secondary market activity and provides MarketPrice™ estimates of its share price to Caplight users.
How much is Trace worth (valuation)?
Trace's valuation is estimated at $190.0M based on funding round data.
Can I buy Trace stock?
Trace shares may be available on secondary markets subject to transfer restrictions. Caplight facilitates secondary market transactions for accredited investors.
When was Trace's last funding round?
Trace's most recent funding round was Series C on April 12, 2022.
Who are the main investors in Trace?
Key investors in Trace include Pelion Venture Partners, Intel Capital, Pelion Venture Partners.
Will Trace IPO soon?
No public IPO plans have been announced for Trace.
How can I track Trace secondary market activity?
Caplight tracks bids, offers, and trades in Trace's shares on secondary markets.