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Tonal

Tonal

Private
San Francisco, CaliforniaConsumer & Commercehttps://tonal.com/

Last Round

VC Round

Apr 10, 2023

Est. Valuation

$575M

Total Funding Raised

$450M

Momentum

Top 50%

of companies Caplight tracks

Company Overview

Tonal is a fitness technology company that offers a digital platform for weight lifting, utilizing magnets and electricity to provide adjustable resistance and real-time workout tracking in a compact device.

Sector

Consumer & Commerce

Verticals

Consumer Electronics, Sports & Fitness, Subscription Commerce, D2C Brands

Business Model

B2C

Customer Profile

Hardware Sales, Hardware + Subscription

AI Layer

Application

Keywords

digital strength trainingsmart home gymelectromagnetic resistancehome fitness equipmentconnected fitnessAI fitness coachstrength training systemfitness subscriptionform correctiondigital weight machineDTC fitnesssmart home workoutperformance trackingrazor and blade

Historical Pricing

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Caplight Momentum Score

Proprietary index based on bid/ask volume and sentiment.

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Tonal Comparables

Compare Tonal with similar companies based on industry and business-model similarity.

Tonal comparables — related companies by embedding similarity
CompanySimilarityMarket Cap
AMP Fitness
92%
Tempo
90%
lululemon athletica
81%

Tonal Funding Rounds

Historical fundraising activity

Data table
RoundDateAmount RaisedValuationInvestorsSources
VC RoundApr 10, 2023
Series EMar 31, 2021
Series DSep 17, 2020
Series CApr 4, 2019
Series BJun 24, 2018
Series A
Oct 1, 2016

Key People

Founding team and executive leadership

Aly Orady

Founder CTO

Founding Team

Todd Bartee

Chief Executive Officer

Executive Team

Hayden Tollas

CFO

Executive Team

Tonal Investors

Notable investors and investment history

Tonal investors
InvestorRounds
New Ground VenturesSeries E
Notable CapitalSeries D
WISE VenturesSeries B
M13Series E
GaingelsSeries E
TechNexus Venture CollaborativeSeries B
BoltSeries C, Seed, Series B

Market signals

Structured signals derived from secondary market and firmographic data.

  • Jun 2, 2026

    Launching B2B offering for clinical settings and healthcare providers.

  • Mar 18, 2026

    Building a clinical-grade health technology platform for new applications.

Tonal Filings

Explore SEC and related filing metadata, where available.

Tonal filings preview — column headings only; records require access
TypeDateAmount OfferedAmount SoldFilingPagesDownload

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Frequently Asked Questions

Common questions about Tonal's valuation, stock price, and market status.

Is Tonal a public or private company?

Tonal is a private company.

What is the current stock price of Tonal?

Tonal is a private company with no public stock price. No recent secondary market data is available.

How much is Tonal worth (valuation)?

Tonal's valuation is estimated at $575.0M based on funding round data.

Can I buy Tonal stock?

Tonal shares may be available on secondary markets subject to transfer restrictions. Caplight facilitates secondary market transactions for accredited investors. Visit https://www.caplight.com to learn more.

When was Tonal's last funding round?

Tonal's most recent funding round was VC Round on April 10, 2023.

Who are the main investors in Tonal?

Key investors in Tonal include Shasta Ventures, Dragoneer Investment Group, Shasta Ventures, L Catterton, Cobalt Capital.

Will Tonal IPO soon?

No public IPO plans have been announced for Tonal.

How can I track Tonal secondary market activity?

Caplight tracks bids, offers, and trades for private companies. Visit https://www.caplight.com to monitor Tonal's secondary market activity and sign up for updates.

Firmographic Details

HeadquartersSan Francisco, California
Employee Range412
Year Founded2015
Last FundingApr 10, 2023

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