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The Pistol

The Pistol

Private
Melbourne, VictoriaMedia, Entertainment & Gaminghttps://thepistol.com.au

Last Round

M&A

Apr 30, 2019

Momentum

Top 5%

of companies Caplight tracks

Company Overview

The Pistol is a full-service digital agency that provides integrated strategy, technology, creative, and media buying services.

Sector

Media, Entertainment & Gaming

Verticals

Digital Advertising, Marketing, Social Media, Retail Technology, E-commerce

Business Model

B2B

Customer Profile

Services & Consulting

AI Layer

Application

Keywords

digital marketing agencyfull-service agencymedia buyingperformance marketingpaid socialsocial media marketingSEMsearch engine marketingcreative servicesSEOsearch engine optimizationmarketing analyticsdigital strategyretail mediae-commerce marketingtech incubator

Historical Pricing

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Caplight Momentum Score

Proprietary index based on bid/ask volume and sentiment.

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The Pistol Comparables

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The Pistol comparables — related companies by embedding similarity
CompanySimilarityMarket Cap
Webprofits
87%
Brainlabs
81%
Emote Digital
80%

The Pistol Funding Rounds

Historical fundraising activity

Data table
RoundDateAmount RaisedValuationInvestorsSources
M&AApr 30, 2019

Key People

Founding team and executive leadership

Chloe Lane

Chief Executive Officer

Executive Team

The Pistol Investors

Notable investors and investment history

The Pistol investors
InvestorRounds
Next SparcM&A

Market signals

Structured signals derived from secondary market and firmographic data.

  • Aug 22, 2026

    Monthly visitors increased 912% MoM, reaching 13.2K.

The Pistol Filings

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TypeDateAmount OfferedAmount SoldFilingPagesDownload

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Firmographic Details

HeadquartersMelbourne, Victoria
Employee Range35
Year Founded2011
Last FundingApr 30, 2019

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