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The Looma Project

The Looma Project

Private
Durham, North CarolinaConsumer & Commercehttps://theloomaproject.com/

Last Round

Series B

Dec 16, 2025

Est. Valuation

$56.8M

Total Funding Raised

$12.64M

Momentum

Top 25%

of companies Caplight tracks

Company Overview

The Looma Project is a media and information services company that operates an in-store digital media platform connecting shoppers to the stories behind products through short films on tablets in grocery stores.

Sector

Consumer & Commerce

Verticals

Digital Advertising, Retail Technology, Content Creation

Business Model

B2B

Customer Profile

Usage-Based SaaS, Services & Consulting

AI Layer

Non-AI

Keywords

retail mediain-store advertisingdigital signageretail media networkpoint of sale advertisingCPG marketingretail techshopper marketingin-store mediavideo content productionretail media platformshelf edge displayretail media adsdigital out of homeDOOH

Historical Pricing

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Caplight Momentum Score

Proprietary index based on bid/ask volume and sentiment.

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The Looma Project Comparables

Compare The Looma Project with similar companies based on industry and business-model similarity.

The Looma Project comparables — related companies by embedding similarity
CompanySimilarityMarket Cap
Grocery TV
91%
Cooler Screens
79%
Mood Media
78%

The Looma Project Funding Rounds

Historical fundraising activity

Data table
RoundDateAmount RaisedValuationInvestorsSources
Series BDec 16, 2025
VC RoundSep 26, 2024
Series AJul 1, 2020
SeedJan 31, 2018

Key People

Founding team and executive leadership

Cole Johnson

Founder CEO

Founding Team

The Looma Project Investors

Notable investors and investment history

The Looma Project investors
InvestorRounds
Owl VenturesSeries B
Triangle Tweener FundVC Round
YETI CapitalVC Round
Staley CapitalSeries B
PraxisAccelerator
Cofounders CapitalSeed
Silicon Valley BankSeries B

Market signals

Structured signals derived from secondary market and firmographic data.

  • Jul 26, 2026

    Monthly visitors increased 153% MoM, reaching 8.2K.

  • Dec 16, 2025

    Launched retail media network into 600 Kroger stores.

The Looma Project Filings

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The Looma Project filings preview — column headings only; records require access
TypeDateAmount OfferedAmount SoldFilingPagesDownload

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Frequently Asked Questions

Common questions about The Looma Project's valuation, stock price, and market status.

Is The Looma Project a public or private company?

The Looma Project is a private company.

What is the current stock price of The Looma Project?

The Looma Project is a private company with no public stock price. No recent secondary market data is available.

How much is The Looma Project worth (valuation)?

The Looma Project's valuation is estimated at $56.8M based on funding round data.

Can I buy The Looma Project stock?

The Looma Project shares may be available on secondary markets subject to transfer restrictions. Caplight facilitates secondary market transactions for accredited investors. Visit https://www.caplight.com to learn more.

When was The Looma Project's last funding round?

The Looma Project's most recent funding round was Series B on September 26, 2024.

Who are the main investors in The Looma Project?

Key investors in The Looma Project include Staley Capital, Cofounders Capital.

Will The Looma Project IPO soon?

No public IPO plans have been announced for The Looma Project.

How can I track The Looma Project secondary market activity?

Caplight tracks bids, offers, and trades for private companies. Visit https://www.caplight.com to monitor The Looma Project's secondary market activity and sign up for updates.

Firmographic Details

HeadquartersDurham, North Carolina
Employee Range57
Year Founded2015
Last FundingDec 16, 2025

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