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The Folklore

The Folklore

Private
New York City, New YorkConsumer & Commercehttps://thefolklore.com/

Last Round

Seed

Apr 17, 2024

Total Funding Raised

$8.02M

Momentum

Top 5%

of companies Caplight tracks

Company Overview

The Folklore is a wholesale technology company that provides a B2B platform and marketplace for emerging brands to manage wholesale operations, access capital, and connect with global retailers.

Sector

Consumer & Commerce

Verticals

Retail Technology, Fashion & Beauty, E-commerce, Vertical SaaS

Business Model

B2B

Customer Profile

Subscription SaaS, Marketplace Commission, Services & Consulting

AI Layer

Application

Keywords

B2B marketplacewholesale management platformfashion wholesaleretail technologyvertical SaaSB2B fashionwholesale softwareinventory managementemerging designer platformfashion techB2B e-commercewholesale marketplaceAI marketing toolsfashion supply chain

Historical Pricing

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Caplight Momentum Score

Proprietary index based on bid/ask volume and sentiment.

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The Folklore Comparables

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The Folklore comparables — related companies by embedding similarity
CompanySimilarityMarket Cap
Brandboom
81%
Creoate
80%
ModaFlo
76%

The Folklore Funding Rounds

Historical fundraising activity

Data table
RoundDateAmount RaisedValuationInvestorsSources
SeedApr 17, 2024
Pre SeedApr 7, 2022
Pre SeedApr 7, 2022
AcceleratorJan 25, 2021

Key People

Founding team and executive leadership

Amira Rasool

Founder & CEO

Founding Team

The Folklore Investors

Notable investors and investment history

The Folklore investors
InvestorRounds
TechstarsSeed, Accelerator
Untapped CapitalPre Seed
Black Tech Nation VenturesSeed
Fearless FundPre Seed
Fab Co-Creation Studio VenturesPre Seed
Slauson & Co.Seed, Pre Seed
BenchstrengthSeed

Market signals

Structured signals derived from secondary market and firmographic data.

  • Aug 10, 2026

    Open roles increased to 104, 281% of headcount.

  • Jul 20, 2026

    Open roles increased to 83, 19.2x the trailing average.

The Folklore Filings

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The Folklore filings preview — column headings only; records require access
TypeDateAmount OfferedAmount SoldFilingPagesDownload

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Frequently Asked Questions

Common questions about The Folklore's valuation, stock price, and market status.

Is The Folklore a public or private company?

The Folklore is a private company.

What is the current stock price of The Folklore?

The Folklore is a private company with no public stock price. No recent secondary market data is available.

How much is The Folklore worth (valuation)?

Valuation information for The Folklore is not publicly available.

Can I buy The Folklore stock?

The Folklore shares may be available on secondary markets subject to transfer restrictions. Caplight facilitates secondary market transactions for accredited investors. Visit https://www.caplight.com to learn more.

When was The Folklore's last funding round?

The Folklore's most recent funding round was Seed on April 17, 2024.

Who are the main investors in The Folklore?

Key investors in The Folklore include Benchstrength.

Will The Folklore IPO soon?

No public IPO plans have been announced for The Folklore.

How can I track The Folklore secondary market activity?

Caplight tracks bids, offers, and trades for private companies. Visit https://www.caplight.com to monitor The Folklore's secondary market activity and sign up for updates.

Firmographic Details

HeadquartersNew York City, New York
Employee Range11
Year Founded2018
Last FundingApr 17, 2024

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