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The Folklore

The Folklore

Private
New York City, New YorkConsumer & Commercehttps://thefolklore.com

Last Round

Seed

Apr 17, 2024

Total Funding Raised

$8.02M

Momentum

Top 5%

of companies Caplight tracks

Company Overview

The Folklore operates in Consumer & Commerce and is based in New York City, New York. Its latest recorded funding round was a Seed round in April 2024.

The Folklore is a wholesale technology company that provides a B2B platform and marketplace for emerging brands to manage wholesale operations, access capital, and connect with global retailers.

Sector

Consumer & Commerce

Verticals

Retail Technology, Fashion & Beauty, E-commerce, Vertical SaaS

Business Model

B2B

Customer Profile

Subscription SaaS, Marketplace Commission, Services & Consulting

AI Layer

Application

Historical Pricing

Historical view of private secondary pricing and transaction trends.

Pricing history

Caplight clients see full MarketPrice™ history and secondary transactions.

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Caplight Momentum Score

Proprietary index based on bid/ask volume and sentiment.

Momentum history

Caplight clients track how buyer interest and sentiment change over time.

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The Folklore Comparables

Compare The Folklore with similar companies based on industry and business-model similarity.

The Folklore comparables — related companies by embedding similarity
CompanySimilarityMarket Cap
Brandboom
81%
Creoate
80%
ModaFlo
76%
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The Folklore Funding Rounds

Historical fundraising activity

Data table
RoundDateAmount RaisedValuationInvestorsSources
SeedApr 17, 2024
Pre SeedApr 7, 2022
Pre SeedApr 7, 2022
AcceleratorJan 25, 2021
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Key People

Founding team and executive leadership

Amira Rasool

Founder & CEO

Founding Team

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The Folklore Investors

Notable investors and investment history

The Folklore investors
InvestorRounds
TechstarsSeed, Accelerator
Untapped CapitalPre Seed
Black Tech Nation VenturesSeed
Fearless FundPre Seed
Fab Co-Creation Studio VenturesPre Seed
Slauson & Co.Seed, Pre Seed
BenchstrengthSeed
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Market signals

Structured signals derived from secondary market and firmographic data.

  • Aug 10, 2026

    Open roles increased to 104, 281% of headcount.

  • Jul 20, 2026

    Open roles increased to 83, 19.2x the trailing average.

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The Folklore Filings

Explore SEC and related filing metadata, where available.

The Folklore filings preview — column headings only; records require access
TypeDateAmount OfferedAmount SoldFilingPagesDownload

Filing documents are not displayed on this public page. Request access to learn about available coverage.

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Frequently Asked Questions

Common questions about The Folklore's valuation, stock price, and market status.

Is The Folklore a public or private company?

The Folklore is a private company.

What is the current stock price of The Folklore?

The Folklore is a private company, so its shares have no public market price. Caplight tracks The Folklore's secondary market activity and provides MarketPrice™ estimates of its share price to Caplight users.

How much is The Folklore worth (valuation)?

Valuation information for The Folklore is not publicly available.

Can I buy The Folklore stock?

The Folklore shares may be available on secondary markets subject to transfer restrictions. Caplight facilitates secondary market transactions for accredited investors.

When was The Folklore's last funding round?

The Folklore's most recent funding round was Seed on April 17, 2024.

Who are the main investors in The Folklore?

Key investors in The Folklore include Slauson & Co., Benchstrength.

Will The Folklore IPO soon?

No public IPO plans have been announced for The Folklore.

How can I track The Folklore secondary market activity?

Caplight tracks bids, offers, and trades in The Folklore's shares on secondary markets.

Firmographic Details

HeadquartersNew York City, New York
Employee Range11
Year Founded2018
Last FundingApr 17, 2024

Institutional Data Access

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