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Swoon

Swoon

Private
LondonConsumer & Commercehttps://swooneditions.com

Last Round

VC Round

Apr 1, 2019

Est. Valuation

$102M

Total Funding Raised

$28.13M

Company Overview

Swoon operates in Consumer & Commerce and is based in London. Its latest recorded funding round was a VC Round in April 2019.

Swoon is a UK-based furniture and home décor company that operates a direct-to-consumer model, offering in-house designed, handcrafted furniture.

Sector

Consumer & Commerce

Verticals

E-commerce, Home & Lifestyle, D2C Brands

Business Model

B2C

Customer Profile

Hardware Sales

AI Layer

Application

Historical Pricing

Historical view of private secondary pricing and transaction trends.

Pricing history

Caplight clients see full MarketPrice™ history and secondary transactions.

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Caplight Momentum Score

Proprietary index based on bid/ask volume and sentiment.

Momentum history

Caplight clients track how buyer interest and sentiment change over time.

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Swoon Comparables

Compare Swoon with similar companies based on industry and business-model similarity.

Swoon comparables — related companies by embedding similarity
CompanySimilarityMarket Cap
Loaf
89%
NV Gallery
87%
Energile Limited
86%
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Swoon Funding Rounds

Historical fundraising activity

Data table
RoundDateAmount RaisedValuationInvestorsSources
VC RoundApr 1, 2019
Series BAug 25, 2017
Series AJul 21, 2014
SeedOct 7, 2013
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Key People

Founding team and executive leadership

Brian H.

CEO Founder

Founding Team

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Swoon Investors

Notable investors and investment history

Swoon investors
InvestorRounds
Index VenturesSeries B, Seed, Series A
Octopus InvestmentsSeed, Series A
Octopus VenturesSeries B

Market signals

Structured signals derived from secondary market and firmographic data.

  • Jan 1, 2026

    Plans to launch a 'Buyback Program' in 2026.

  • Oct 1, 2025

    Partnered with John Lewis, Next, and M&S.

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Swoon Filings

Explore SEC and related filing metadata, where available.

Swoon filings preview — column headings only; records require access
TypeDateAmount OfferedAmount SoldFilingPagesDownload

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Frequently Asked Questions

Common questions about Swoon's valuation, stock price, and market status.

Is Swoon a public or private company?

Swoon is a private company.

What is the current stock price of Swoon?

Swoon is a private company, so its shares have no public market price. Caplight tracks Swoon's secondary market activity and provides MarketPrice™ estimates of its share price to Caplight users.

How much is Swoon worth (valuation)?

Swoon's valuation is estimated at $102.0M based on funding round data.

Can I buy Swoon stock?

Swoon shares may be available on secondary markets subject to transfer restrictions. Caplight facilitates secondary market transactions for accredited investors.

When was Swoon's last funding round?

Swoon's most recent funding round was VC Round on April 1, 2019.

Who are the main investors in Swoon?

Key investors in Swoon include Octopus Investments, Octopus Ventures.

Will Swoon IPO soon?

No public IPO plans have been announced for Swoon.

How can I track Swoon secondary market activity?

Caplight tracks bids, offers, and trades in Swoon's shares on secondary markets.

Firmographic Details

HeadquartersLondon
Employee Range27
Year Founded2012
Last FundingApr 1, 2019

Institutional Data Access

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