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Swoon

Swoon

Private
LondonConsumer & Commercehttps://www.swooneditions.com/

Last Round

VC Round

Apr 1, 2019

Est. Valuation

$102M

Total Funding Raised

$28.13M

Company Overview

Swoon is a UK-based furniture and home décor company that operates a direct-to-consumer model, offering in-house designed, handcrafted furniture.

Sector

Consumer & Commerce

Verticals

D2C Brands, E-commerce, Home & Lifestyle

Business Model

B2C

Customer Profile

Hardware Sales

AI Layer

Application

Keywords

direct-to-consumer furnitureD2Chandcrafted furniturehome décordigital-first retailonline furniture storedata-led designaffordable luxury furnituree-commerce furnitureliving room furniturebedroom furnituredirect-to-consumer branddigitally native brandDNVBhome furnishings

Historical Pricing

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Caplight Momentum Score

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Swoon Comparables

Compare Swoon with similar companies based on industry and business-model similarity.

Swoon comparables — related companies by embedding similarity
CompanySimilarityMarket Cap
Loaf
89%
NV Gallery
87%
Energile Limited
86%

Swoon Funding Rounds

Historical fundraising activity

Data table
RoundDateAmount RaisedValuationInvestorsSources
VC RoundApr 1, 2019
Series BAug 25, 2017
Series AJul 21, 2014
SeedOct 7, 2013

Key People

Founding team and executive leadership

Brian H.

CEO Founder

Founding Team

Swoon Investors

Notable investors and investment history

Swoon investors
InvestorRounds
Index VenturesSeries B, Seed, Series A
Octopus InvestmentsSeed, Series A
Octopus VenturesSeries B

Market signals

Structured signals derived from secondary market and firmographic data.

  • Jan 1, 2026

    Plans to launch a 'Buyback Program' in 2026.

  • Oct 1, 2025

    Partnered with John Lewis, Next, and M&S.

Swoon Filings

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Swoon filings preview — column headings only; records require access
TypeDateAmount OfferedAmount SoldFilingPagesDownload

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Frequently Asked Questions

Common questions about Swoon's valuation, stock price, and market status.

Is Swoon a public or private company?

Swoon is a private company.

What is the current stock price of Swoon?

Swoon is a private company with no public stock price. No recent secondary market data is available.

How much is Swoon worth (valuation)?

Swoon's valuation is estimated at $102.0M based on funding round data.

Can I buy Swoon stock?

Swoon shares may be available on secondary markets subject to transfer restrictions. Caplight facilitates secondary market transactions for accredited investors. Visit https://www.caplight.com to learn more.

When was Swoon's last funding round?

Swoon's most recent funding round was Series B on August 25, 2017.

Who are the main investors in Swoon?

Key investors in Swoon include Octopus Investments, Octopus Ventures.

Will Swoon IPO soon?

No public IPO plans have been announced for Swoon.

How can I track Swoon secondary market activity?

Caplight tracks bids, offers, and trades for private companies. Visit https://www.caplight.com to monitor Swoon's secondary market activity and sign up for updates.

Firmographic Details

HeadquartersLondon
Employee Range27
Year Founded2012
Last FundingApr 1, 2019

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