Skip to main content
Caplight Logo









Stur

Stur

Private
New York City, New YorkConsumer & Commercehttps://sturdrinks.com/

Last Round

M&A

Jun 2, 2025

Company Overview

Stur is a food and beverage company that produces natural, sugar-free liquid and powder water enhancers made with real fruit and stevia extracts.

Sector

Consumer & Commerce

Verticals

D2C Brands, E-commerce, Home & Lifestyle, Subscription Commerce

Business Model

B2C

Customer Profile

Hardware Sales

AI Layer

Non-AI

Keywords

liquid water enhancerwater flavoringsugar-free beveragehydration productselectrolyte drinkwater dropsstevia sweetenerDTC beveragenatural beveragelow-calorie drinkwater squirthealthy drink mixCPG brand

Historical Pricing

Historical view of private secondary pricing and transaction trends.

Unlock Pricing Charts

Sign up to view complete historical pricing and secondary transactions.

Caplight Momentum Score

Proprietary index based on bid/ask volume and sentiment.

View Momentum History

Track how buyer interest and sentiment changes over time.

Stur Comparables

Compare Stur with similar companies based on industry and business-model similarity.

Stur comparables — related companies by embedding similarity
CompanySimilarityMarket Cap
H2wOw
86%
True Citrus
82%
Wisdom Natural Brands
81%

Stur Funding Rounds

Historical fundraising activity

Data table
RoundDateAmount RaisedValuationInvestorsSources
M&AJun 2, 2025
Private EquityJun 28, 2023
VC RoundMar 4, 2019
VC RoundOct 16, 2017
Private EquityNov 17, 2016

Stur Investors

Notable investors and investment history

Stur investors
InvestorRounds
JAB Holding CompanyVC Round

Market signals

Structured signals derived from secondary market and firmographic data.

  • Jun 2, 2025

    $98M round led by Keurig Dr Pepper Inc.

  • Jun 28, 2023

    Raised a private equity round with investment from Kat Stickler.

Stur Filings

Explore SEC and related filing metadata, where available.

Stur filings preview — column headings only; records require access
TypeDateAmount OfferedAmount SoldFilingPagesDownload

Filing documents are not displayed on this public page. Request access to learn about available coverage.

Request access

Frequently Asked Questions

Common questions about Stur's valuation, stock price, and market status.

Is Stur a public or private company?

Stur is a private company.

What is the current stock price of Stur?

Stur is a private company with no public stock price. No recent secondary market data is available.

How much is Stur worth (valuation)?

Valuation information for Stur is not publicly available.

Can I buy Stur stock?

Stur shares may be available on secondary markets subject to transfer restrictions. Caplight facilitates secondary market transactions for accredited investors. Visit https://www.caplight.com to learn more.

When was Stur's last funding round?

Stur's most recent funding round was M&A on June 2, 2025.

Who are the main investors in Stur?

Key investors in Stur include JAB Holding Company.

Will Stur IPO soon?

No public IPO plans have been announced for Stur.

How can I track Stur secondary market activity?

Caplight tracks bids, offers, and trades for private companies. Visit https://www.caplight.com to monitor Stur's secondary market activity and sign up for updates.

Firmographic Details

HeadquartersNew York City, New York
Year Founded2011
Last FundingJun 2, 2025

Institutional Data Access

Join leading institutional investors using Caplight to access private market data, discover pricing, and execute secondary block trades.

Requires verified institutional or accredited status.

See something wrong or outdated?