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Stio

Stio

Private
Jackson, WyomingConsumer & Commercehttps://stio.com

Last Round

Growth Equity

May 8, 2023

Total Funding Raised

$24.4M

Momentum

Top 50%

of companies Caplight tracks

Company Overview

Stio is an outdoor apparel company that designs, develops, and sells functional apparel and accessories for the mountain lifestyle.

Sector

Consumer & Commerce

Verticals

D2C Brands, Fashion & Beauty, E-commerce, Sports & Fitness

Business Model

B2C

Customer Profile

Hardware Sales

AI Layer

Non-AI

Keywords

outdoor appareldirect-to-consumerDTCtechnical clothingmountain lifestyleouterweargorpcoreperformance apparele-commercebaselayersmidlayersmountain gearactivewearretail

Historical Pricing

Historical view of private secondary pricing and transaction trends.

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Caplight Momentum Score

Proprietary index based on bid/ask volume and sentiment.

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Track how buyer interest and sentiment changes over time.

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Stio Comparables

Compare Stio with similar companies based on industry and business-model similarity.

Stio comparables — related companies by embedding similarity
CompanySimilarityMarket Cap
KÜHL
86%
Cotopaxi
84%
Flylow Gear
83%
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Stio Funding Rounds

Historical fundraising activity

Data table
RoundDateAmount RaisedValuationInvestorsSources
Growth EquityMay 8, 2023
Series AAug 15, 2019
VC RoundAug 5, 2014
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Key People

Founding team and executive leadership

Stephen Sullivan

Founder CEO

Founding Team

Noah Waterhouse

President & COO

Executive Team

Michael Morrison

CFO

Executive Team

Kelly Hill Shuptrine

Chief Product Officer, Director Of Product Development And Merchandising

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Stio Investors

Notable investors and investment history

Stio investors
InvestorRounds
KarpReillyVC Round
Sandbridge CapitalVC Round
Lago Innovation FundGrowth Equity
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Market signals

Structured signals derived from secondary market and firmographic data.

  • Jul 1, 2026

    Plans to open a new Mountain Studio in Greenwich, CT in late summer/early fall 2026.

  • Jun 28, 2026

    Launched EU Digital Product Passport (DPP) program for regulatory compliance.

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Recent news

Latest coverage and updates

  • receives_awardNov 4, 2026

    Stio earns Men's Journal's top ski jacket award for its fit, protection, and versatility on Nov 4th '26.

  • launchesOct 16, 2026

    Stio releases a limited-edition Hometown Down Jacket in a denim print to celebrate its 15th anniversary, offering 800-fill goose down, a water-repellent fabric, an adjustable hood and multiple pockets.

  • has_revenueSep 17, 2026

    Stio's annual sales recently cross $100M for the first time, reportedly driven by North American wholesale distribution, 15 company-owned retail locations and e-commerce, in Wyoming in Sep '26.

  • hiresSep 17, 2026

    Stio hires Andy Hughes as its first director of international in Apr '26 as part of its international expansion push.

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Stio Filings

Explore SEC and related filing metadata, where available.

Stio filings preview — column headings only; records require access
TypeDateAmount OfferedAmount SoldFilingPagesDownload

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Frequently Asked Questions

Common questions about Stio's valuation, stock price, and market status.

Is Stio a public or private company?

Stio is a private company.

What is the current stock price of Stio?

Stio is a private company, so its shares have no public market price. Caplight tracks Stio's secondary market activity and provides MarketPrice™ estimates of its share price to Caplight users.

How much is Stio worth (valuation)?

Valuation information for Stio is not publicly available.

Can I buy Stio stock?

Stio shares may be available on secondary markets subject to transfer restrictions. Caplight facilitates secondary market transactions for accredited investors.

When was Stio's last funding round?

Stio's most recent funding round was Growth Equity on May 8, 2023.

Who are the main investors in Stio?

Key investors in Stio include Sandbridge Capital, Lago Innovation Fund.

Will Stio IPO soon?

No public IPO plans have been announced for Stio.

How can I track Stio secondary market activity?

Caplight tracks bids, offers, and trades in Stio's shares on secondary markets.

Firmographic Details

HeadquartersJackson, Wyoming
Employee Range168
Year Founded2011
Last FundingMay 8, 2023

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