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Smol

Smol

Private
BrightonConsumer & Commercehttps://smol.com/uk

Last Round

Series B

May 10, 2021

Total Funding Raised

$44.1M

Company Overview

Smol is a household products company that develops and delivers eco-friendly cleaning products, including laundry capsules and dishwasher tablets, through a direct-to-consumer subscription service.

Sector

Consumer & Commerce

Verticals

D2C Brands, Subscription Commerce, Home & Lifestyle, Circular Economy

Business Model

B2C

Customer Profile

Subscription SaaS, Freemium

AI Layer

Non-AI

Keywords

direct-to-consumerDTCsubscription boxeco-friendly cleaninglaundry detergent subscriptionconcentrated cleaning productsplastic-free cleaningsustainable household goodsrefillable cleaningsubscription commercecleaning podsgreen cleaningzero waste cleaninghousehold essentials

Historical Pricing

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Caplight Momentum Score

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Smol Comparables

Compare Smol with similar companies based on industry and business-model similarity.

Smol comparables — related companies by embedding similarity
CompanySimilarityMarket Cap
Bower Collective
84%
Earth Breeze
82%
Blueland
82%

Smol Funding Rounds

Historical fundraising activity

Data table
RoundDateAmount RaisedValuationInvestorsSources
Series BMay 10, 2021
Series AJul 21, 2020

Key People

Founding team and executive leadership

Lee Rowley

Chief Financial Officer

Executive Team

Smol Investors

Notable investors and investment history

Smol investors
InvestorRounds
GVSeries B
Eight Roads VenturesSeries B
Balderton CapitalSeries B, Series A
JamJar InvestmentsSeries A, Series B
LatitudeSeries B

Market signals

Structured signals derived from secondary market and firmographic data.

  • May 10, 2021

    $34M round led by Eight Roads Ventures.

  • Jul 21, 2020

    $10.1M round led by Balderton Capital.

Smol Filings

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Smol filings preview — column headings only; records require access
TypeDateAmount OfferedAmount SoldFilingPagesDownload

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Frequently Asked Questions

Common questions about Smol's valuation, stock price, and market status.

Is Smol a public or private company?

Smol is a private company.

What is the current stock price of Smol?

Smol is a private company with no public stock price. No recent secondary market data is available.

How much is Smol worth (valuation)?

Valuation information for Smol is not publicly available.

Can I buy Smol stock?

Smol shares may be available on secondary markets subject to transfer restrictions. Caplight facilitates secondary market transactions for accredited investors. Visit https://www.caplight.com to learn more.

When was Smol's last funding round?

Smol's most recent funding round was Series B on May 10, 2021.

Who are the main investors in Smol?

Key investors in Smol include Eight Roads Ventures, Balderton Capital.

Will Smol IPO soon?

No public IPO plans have been announced for Smol.

How can I track Smol secondary market activity?

Caplight tracks bids, offers, and trades for private companies. Visit https://www.caplight.com to monitor Smol's secondary market activity and sign up for updates.

Firmographic Details

HeadquartersBrighton
Employee Range60
Year Founded2017
Last FundingMay 10, 2021

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