Smile.io
PrivateLast Round
Seed
May 7, 2012
Total Funding Raised
$2.25M
Company Overview
Smile.io operates in Consumer & Commerce and is based in Waterloo. Its latest recorded funding round was a Seed round in May 2012.
Smile.io is a software company that provides a cloud-based customer loyalty and rewards platform designed for e-commerce businesses to increase customer retention.
Sector
Consumer & Commerce
Verticals
E-commerce, Customer Experience, Marketing
Business Model
B2B
Customer Profile
Subscription SaaS, Freemium
AI Layer
Application
Historical Pricing
Historical view of private secondary pricing and transaction trends.
Smile.io Comparables
Compare Smile.io with similar companies based on industry and business-model similarity.
| Company | Similarity | Market Cap |
|---|---|---|
| LoyaltyLion | 92% | |
| Rivo | 87% | |
| Joy Loyalty | 84% |
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Smile.io Funding Rounds
Historical fundraising activity
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Key People
Founding team and executive leadership
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Smile.io Investors
Notable investors and investment history
| Investor | Rounds |
|---|---|
| MaRS Discovery District | Seed |
| OMERS Ventures | Seed |
Market signals
Structured signals derived from secondary market and firmographic data.
- Nov 24, 2025
Integrated with GoGenerosity to enable charitable giving.
- May 7, 2012
$2.25M raised in Seed round.
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Recent news
Latest coverage and updates
- integrates_withOct 27, 2026
Smile, Inc. integrates with Makappi Sas to show shoppers the points a purchase earns and their progress toward a reward while they shop in a live shopping session.
- integrates_withAug 14, 2026
Smile, Inc. integrates with Stay AI, Inc. to support subscription loyalty programs that reward customers for staying subscribed and help prevent cancellations.
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Smile.io Filings
Explore SEC and related filing metadata, where available.
| Type | Date | Amount Offered | Amount Sold | Filing | Pages | Download |
|---|
Filing documents are not displayed on this public page. Request access to learn about available coverage.
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Frequently Asked Questions
Common questions about Smile.io's valuation, stock price, and market status.
Is Smile.io a public or private company?
Smile.io is a private company.
What is the current stock price of Smile.io?
Smile.io is a private company, so its shares have no public market price. Caplight tracks Smile.io's secondary market activity and provides MarketPrice™ estimates of its share price to Caplight users.
How much is Smile.io worth (valuation)?
Valuation information for Smile.io is not publicly available.
Can I buy Smile.io stock?
Smile.io shares may be available on secondary markets subject to transfer restrictions. Caplight facilitates secondary market transactions for accredited investors.
When was Smile.io's last funding round?
Smile.io's most recent funding round was Seed on May 7, 2012.
Who are the main investors in Smile.io?
Key investors in Smile.io include MaRS Discovery District, OMERS Ventures.
Will Smile.io IPO soon?
No public IPO plans have been announced for Smile.io.
How can I track Smile.io secondary market activity?
Caplight tracks bids, offers, and trades in Smile.io's shares on secondary markets.