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Smalls

Smalls

Private
New York City, New YorkConsumer & Commercehttps://smalls.com

Last Round

Early Funding

Mar 28, 2023

Total Funding Raised

$31M

Momentum

Top 25%

of companies Caplight tracks

Company Overview

Smalls operates in Consumer & Commerce and is based in New York City, New York. Its latest recorded funding round was an Early Funding round in March 2023.

Smalls is a pet food company that provides direct-to-consumer, human-grade fresh cat food tailored to individual nutritional needs.

Sector

Consumer & Commerce

Verticals

D2C Brands, Subscription Commerce, E-commerce, Home & Lifestyle

Business Model

B2C

Customer Profile

Subscription SaaS

AI Layer

Non-AI

Historical Pricing

Historical view of private secondary pricing and transaction trends.

Pricing history

Caplight clients see full MarketPrice™ history and secondary transactions.

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Caplight Momentum Score

Proprietary index based on bid/ask volume and sentiment.

Momentum history

Caplight clients track how buyer interest and sentiment change over time.

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Smalls Comparables

Compare Smalls with similar companies based on industry and business-model similarity.

Smalls comparables — related companies by embedding similarity
CompanySimilarityMarket Cap
Untamed
88%
Jinx
86%
Get Joy Food
84%
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Smalls Funding Rounds

Historical fundraising activity

Data table
RoundDateAmount RaisedValuationInvestorsSources
Early FundingMar 28, 2023
Series AAug 5, 2020
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Key People

Founding team and executive leadership

Samantha Chen

Chief Financial Officer

Executive Team

Nate Kredich

Chief Operating Officer

Executive Team

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Smalls Investors

Notable investors and investment history

Smalls investors
InvestorRounds
Valor Capital GroupEarly Funding
Founder CollectiveSeries A, Seed, Early Funding
Ohio State UniversityEarly Funding
Digitalis VenturesSeed, Early Funding, Series A
GaingelsSeries A
Left Lane CapitalSeries A, Early Funding
Elephant CapitalSeries A
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Market signals

Structured signals derived from secondary market and firmographic data.

  • Jun 8, 2026

    Now selling products on the Chewy platform.

  • Jun 8, 2026

    Company now sells products on the Amazon e-tail platform.

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Recent news

Latest coverage and updates

  • partners_withSep 16, 2026

    Smalls partners with Chicostudio on creative for Smalls' “Is Cat” campaign, which runs from Sep 1st '26 through Sep 27th '26 and features a major presence in New York.

  • partners_withAug 10, 2026

    On Aug 18th '26, Smalls partners with Supreme Pet to give independent pet retailers across Texas, Louisiana, Arkansas, Oklahoma, Mississippi, and parts of Tennessee access to premium fresh cat food, treats, and feeding essentials.

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Smalls Filings

Explore SEC and related filing metadata, where available.

Smalls filings preview — column headings only; records require access
TypeDateAmount OfferedAmount SoldFilingPagesDownload

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Frequently Asked Questions

Common questions about Smalls's valuation, stock price, and market status.

Is Smalls a public or private company?

Smalls is a private company.

What is the current stock price of Smalls?

Smalls is a private company, so its shares have no public market price. Caplight tracks Smalls's secondary market activity and provides MarketPrice™ estimates of its share price to Caplight users.

How much is Smalls worth (valuation)?

Valuation information for Smalls is not publicly available.

Can I buy Smalls stock?

Smalls shares may be available on secondary markets subject to transfer restrictions. Caplight facilitates secondary market transactions for accredited investors.

When was Smalls's last funding round?

Smalls's most recent funding round was Early Funding on March 28, 2023.

Who are the main investors in Smalls?

Key investors in Smalls include Founder Collective, Digitalis Ventures, Left Lane Capital.

Will Smalls IPO soon?

No public IPO plans have been announced for Smalls.

How can I track Smalls secondary market activity?

Caplight tracks bids, offers, and trades in Smalls's shares on secondary markets.

Firmographic Details

HeadquartersNew York City, New York
Employee Range61
Year Founded2017
Last FundingMar 28, 2023

Institutional Data Access

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