Serve First
PrivateLast Round
VC Round
Apr 9, 2026
Total Funding Raised
$6.44M
Momentum
Top 10%
of companies Caplight tracks
Company Overview
Serve First operates in FinTech and is based in Milton Keynes. Its latest recorded funding round was a VC Round in April 2026.
Serve First is a business software company that provides an AI-driven customer experience and performance intelligence platform for multi-site organizations.
Sector
FinTech
Verticals
Digital Payments, Point-of-Sale, E-commerce, Retail Technology
Business Model
B2B
Customer Profile
Subscription SaaS
AI Layer
Application
Historical Pricing
Historical view of private secondary pricing and transaction trends.
Serve First Comparables
Compare Serve First with similar companies based on industry and business-model similarity.
| Company | Similarity | Market Cap |
|---|---|---|
| Shift4 Payments | 41% | |
| Taqtics | 39% | |
| GoAudits | 35% |
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Serve First Funding Rounds
Historical fundraising activity
| Round | Date | Amount Raised | Valuation | Investors | Sources |
|---|---|---|---|---|---|
| VC Round | Apr 9, 2026 | ||||
| Series A | Jul 1, 2025 | ||||
| Accelerator | Jan 3, 2025 |
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Key People
Founding team and executive leadership
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Serve First Investors
Notable investors and investment history
| Investor | Rounds |
|---|---|
| Techstars | Series A, Accelerator |
| British Business Bank | VC Round, Series A |
| Mercia Ventures | VC Round, Series A |
| Pembroke VCT | VC Round, Series A |
| Mercia Asset Management | Series A |
| Tiny Supercomputer Investment Company | Series A |
| Mercia Ventures | VC Round, Series A |
Market signals
Structured signals derived from secondary market and firmographic data.
- Aug 16, 2026
Grew 19% QoQ, from 43 to 51 employees.
- Jul 17, 2026
Grew 28% QoQ, from 36 to 46 employees.
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Recent news
Latest coverage and updates
- launchesSep 18, 2026
Serve First Limited unveils Vision on Sep 18th '26, an AI-powered capability that turns existing building cameras into live operational data to help facilities management teams uphold standards across sites.
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Serve First Filings
Explore SEC and related filing metadata, where available.
| Type | Date | Amount Offered | Amount Sold | Filing | Pages | Download |
|---|
Filing documents are not displayed on this public page. Request access to learn about available coverage.
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Frequently Asked Questions
Common questions about Serve First's valuation, stock price, and market status.
Is Serve First a public or private company?
Serve First is a private company.
What is the current stock price of Serve First?
Serve First is a private company, so its shares have no public market price. Caplight tracks Serve First's secondary market activity and provides MarketPrice™ estimates of its share price to Caplight users.
How much is Serve First worth (valuation)?
Valuation information for Serve First is not publicly available.
Can I buy Serve First stock?
Serve First shares may be available on secondary markets subject to transfer restrictions. Caplight facilitates secondary market transactions for accredited investors.
When was Serve First's last funding round?
Serve First's most recent funding round was VC Round on April 9, 2026.
Who are the main investors in Serve First?
Key investors in Serve First include Techstars.
Will Serve First IPO soon?
No public IPO plans have been announced for Serve First.
How can I track Serve First secondary market activity?
Caplight tracks bids, offers, and trades in Serve First's shares on secondary markets.